1Title Page
232.7 How to dictate your book
2Introduction
242.8 Turn your online content into a book
3I. Before You Write
252.9 Co-writing a non-fiction book
41.1 Why write a non-fiction book?
262.10 How to turn a boring book into an engaging read
51.2 Types of non-fiction books
272.11 Elements of fiction in non-fiction
61.3 What if you don’t know what kind of book you want to write?
282.12 Does non-fiction or memoir have to be true?
71.4 Can I write a book if I’m not an expert?
292.13 Legalities: Copyright and licensing, quotes, lyrics, images, and more
81.5 Who are you? Personal stories, originality, and the importance of voice
302.14 Self-editing your manuscript
91.6 Who is your reader? Identify your target market
312.15 Editing for audio
101.7 Decide on your book title and subtitle
322.16 How to find and work with a professional editor or proofreader
111.8 Your author name
332.17 How many words does your book have to be?
121.9 Your publishing options
342.18 How much time will it take to write the book?
131.10 Writing a book proposal
352.19 When is the book finished?
141.11 Fear and self-doubt
36III. The Business of a Non-fiction Book
151.12 The day a non-fiction book changed my life
373.1 Business models
16II. Writing and Editing
383.2 Multiple streams of income from your book
172.1 Gather existing material
393.3 Book marketing basics and your author platform
182.2 Research, interviews, surveys, and social listening
403.4 Book-centred marketing
192.3 Structure and organise your book
413.5 Author-centred marketing
202.4 The particular challenge of writing memoir
423.6 Updating your books over time
212.5 How to write the first draft
43Conclusion
222.6 Writer’s block