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How to Get Free PR For Your Business & Be PAID For It

Business and Economics

,

Politics and Government

How to Get Free PR For Your Business & Be PAID For It

How to Get Free PR For Your Business & Be PAID For It

Length4h 51m

About this audiobook

Public Relations (PR) coverage is a key tool in demonstrating your expertise, products and services. Cheaper and more effective than paid advertising, being in the media gives you credibility. A key element of your marketing strategy, PR helps people to know, like, trust and buy from you.Whilst you can pay a PR consultant for their skills, knowledge, expertise and contact list, you can go from no PR coverage to being paid for it by doing the work yourself.Helen started The Complaining Cow blog in 2012 as a hobby. Since then she has developed it into a business. With two best-selling consumer advice books under her belt, she is now a well-established and trusted Consumer Champion, who also advises businesses on improving customer service to increase sales. She has appeared in/on about 200 media outlets, many of them regularly, with countless case studies and contributions, plus writing specially-commissioned pieces.Here she shows how you can do it.A comprehensive guide packed full of ideas, it includes many examples from Helen and others, who have used these ideas to boost their PR coverage. It will help you grow your own contact list, approach television, radio and newspaper outlets and leverage your coverage. Armed with this knowledge you can become the “go-to” media expert in your chosen subject area, with regular paid-for appearances.

Audiobook details

GenreBusiness and Economics, Politics and Government

Length4 hrs 51 mins

Narrated bySelect Your Own

FormateBook with Audio

Publish dateNov 19, 2025

LanguageEnglish

Table of contents

1Verso

9Chapter 7: Sending out press releases

2Dedication

10Chapter 8: Boost your profile outside of traditional media

3Foreword

11Chapter 9: Write yourself and get your name out there

4Chapter 1: Starting to get publicity in mainstream media

12Chapter 10: Performing at your best so you are asked back!

5Chapter 3: At the event

13Chapter 11: Be true to yourself

Show all chaptersShow less

6Chapter 4: Getting paid

14Glossary

7Chapter 5: After your appearances

15References

8Chapter 6: Building your media contact list

16Acknowledgements

About the author

Helen Dewdney

View all by Helen Dewdney

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