6EPISODE 3 — THE HERD THEORY
43The NGO of Everything
7EPISODE 4 — THE BRANDOCRACY
44The Aesthetic of Awakening
8EPISODE 5 — EXIT STRATEGY
45The New Middlemen of Morality
9PART II: The Flame
46The Tyranny of Constant Significance
10FREEDOM: BRANDED & HERDED
47The Quiet Exit
11Prologue: The Campaign of Everything
48Chapter IV — The Republic of Noise
121. The Age of Campaigns
49The Invention of the Shout
132. The Great Cross-Pollination
50The Attention War
143. The Human Flock
51The Collapse of Context
154. Freedom™
52The Currency of Volume
165. The Herd Breaks Character
53The Myth of Discourse
176. The Quiet Revolution
54The Silence Tax
18PART III: The Fire
55The Erosion of Private Thought
19Chapter I — The Eternal Campaign
56The Feedback Loop of Chaos
20The Infinite Campaign
57The Small Voice That Won’t Go Away
21The Algorithmic Incumbent
58Chapter V — The Quiet Rebellion
22The Smile as Control Mechanism
59The Withdrawal
23The Great Merge
60Starving the System
24The Pasture of Choice
61The Micro Acts of Defiance
25The Metrics of the Soul
62The Return of the Interior
26The Comfort of the Campaign
63The New Commons
27The Exit Poll
64The System’s Countermove
28Chapter II — The Algorithmic Shepherd
65The Philosophy of Enough
29The Invisible Shepherd
66The Return of Time
30The Commerce of Emotion
67The Whisper Network
31The Perfect Democracy
68The Aftermath
32The Religion of Relevance
69Epilogue: The Human Signal
33The Algorithm’s Mercy
70CODA — After the Fire (The Unbranded Future)
34The Data Feast
71Back-cover copy:
35The Disobedient Sheep
72Three pull quotes:
36The Human Signal
73Dedication
37Epilogue: The Shepherd Sleeps
