11.1 Golden age of Social Media
625.1.3 Serving the public interest
21.2 Networking
635.2 Communicative Strategies
31.3 Social Movement
645.3 Managing Communication
41.4 Social and Traditional Institutions
655.4 Research in Public Relations
51.5 Types of Social Media
665.4.1 The importance of research in public relations
61.5.1 Facebook
675.4.2 Formal Research
71.5.2 Instagram
685.4.3 Methods of Formal Research
81.5.3 Twitter
695.4.4 Content Analysis
91.5.4 YouTube
705.4.4.1 Types of Content Analysis
101.6 Summary
715.4.5 Conceptual Analysis
111.7 Exercise
725.4.6 Relational Analysis
12References
735.4.7 Survey Research
132.1 Negative Impacts
745.4.7.1 Types of surveys
142.2 Less Consideration
755.4.8 Objective of Public Relations
152.3 Social Media Reputation
765.4.9 Functions of Public Relations
162.4 Undermining of Customer
775.4.10 Types of Public Relations
172.5 Inappropriate Marketing strategy
785.4.11 Advantages of Public Relations
182.6 Summary
795.4.12 Disadvantages Of Public Relations
192.7 Exercise: References
805.4.13 Importance Of Public Relations
203.1 What is Crisis Management?
815.5 Summary
213.2 Steps to Conquer Crisis
825.6 Exercise
223.3 Methods Used To Rectify Crisis
83References
233.4 Process of Crisis Management
84Chapter 6 Models And Theories Associated With The Crisis Management
243.5 Types of Crisis Management
856.1 Strategy
253.5.1 Natural Crisis
866.2 Stages of Framework
263.5.2 Technological Crisis
876.3 Planning
273.5.3 Creeping Crisis
886.4 Contingency Planning
283.5.4 Sudden Crisis
896.5 Business continuity Planning
293.5.5 Financial Crisis
906.6 Functional theory
303.5.6 Organisational Crisis
916.7 Innovation Theory
313.5.7 Workplace Violence
926.8 Summary
323.6 Stages of Crisis Management
936.9 Exercise : References
333.6.1 Pre-Crisis Management
94Chapter 7 Role Of Defence In Crisis Management
343.6.2 Crisis
957.1 Network Analysis
353.6.3 Clean-up
967.2 Reception and Responsibilities
363.6.4 Post Crisis
977.3 Public Sector in Social Media
373.6.5 Crisis Mediation
987.4 Summary
383.7 Crisis Management and Communication
997.5 Exercise : References
393.8 A brief history of crisis management and crisis communication
100Chapter 8 Public Response In Crisis Management
403.9 Crisis Management Strategy
1018.1 Public and Crisis Management
413.10 Characteristics of Crisis Management
1028.2 Officials and Crisis Management
423.11 Alternative Use of Social Media
1038.3 International Corporation Crisis Management
433.12 Scope
1048.4 Summary
443.13 Summary
1058.5 Exercise: References
453.14 Exercise : References
106Chapter 9 Crisis Management And Its Effect On Business
464.1 Organisational Practice
1079.1 How it affects the Business
474.2 Sociological Interpretation
1089.2 How to Manage the Crisis within time
484.3 Institutional Practices
1099.3 The Importance of Crisis Management
494.4 Communication Studies
1109.4 Summary
504.5 Awareness of Specific Types of Threats
1119.5 Exercise: References
514.6 Medium in Crisis Communication
112Chapter 10 Reason For Amedning With Crisis Management
524.7 Crisis Communications Surveillance
11310.1 Gives Stability
534.8 Crisis Communication in Public Relations
11410.2 Precautions pay way for less panic
544.9 Ordinary and Extraordinary Management
11510.3 Support the idea further taken for the crisis
554.10 Cultural Icon
11610.4 Management formation leads to less damage
564.11 Summary
11710.5 Summary
574.12 Exercise : References
11810.6 Exercise
58Chapter 5 The Implement Of Crisis Management
119References
595.1 Happening in Crisis
120References
605.1.1 Counseling leaders
121Glossary
615.1.2 Implementing planned programs of action
122Index
