6Chapter 6: Beer as Civilization Infrastructure
30Chapter 30: Budweiser and Sports Dominance
7Chapter 7: Distribution as Destiny
31Chapter 31: Camel and Early Mass Marketing
8Chapter 8: Advertising as Psychological Warfare
32Chapter 32: Heineken and Global Premium Positioning
9Chapter 9: Hollywood, Sports, and Cultural Embedding
33Chapter 33: Social Media as the New Cigarette
10Chapter 10: The Marlboro Transformation
34Chapter 34: Energy Drinks and Engineered Consumption
11Chapter 11: Ritual Creation and Social Glue
35Chapter 35: Ultra-Processed Foods and Hyper-Palatability
12Chapter 12: Nicotine and Neurochemistry
36Chapter 36: Technology as Behavioral Infrastructure
13Chapter 13: Alcohol and Reward Systems
37Chapter 37: Designing for Habit Formation
14Chapter 14: Tolerance, Conditioning, and Craving
38Chapter 38: Turning Friction into Familiarity
15Chapter 15: Sensory Adaptation and Palate Training
39Chapter 39: Embedding in Culture
16Chapter 16: The 1950s to Peak Consumption
40Chapter 40: Scaling Through Distribution
17Chapter 17: Revenue Expansion and Profit Margins
41Chapter 41: The Moral Question
18Chapter 18: Beer and the Rise of Beverage Empires
42Chapter 42: Addiction vs Engagement
19Chapter 19: The Food and Beverage Convergence
43Chapter 43: Regulation Cycles and Future Risk
20Chapter 20: The Scale of the Machine
44Part XII: The Next Acquired Taste
21Chapter 21: The Surgeon General’s Report and Fallout
45Chapter 44: What Comes Next
22Chapter 22: Litigation and Settlement Economics
46Chapter 45: AI, Neurotech, and Behavioral Design
23Chapter 23: Advertising Restrictions and Strategic Shifts
47Chapter 46: Building the Next Empire
24Chapter 24: The Rise of Alternatives
48Final Positioning
