Turning Traffic Info Cash!
Monetizing digital properties independently, practically, and efficiently!De Arne Pokarndt, Ben Galler
Duração2h 53m
Sobre este audiolivro
Successfully monetizing websites, professionally turning reach into money. Many website operators face the same question: How can existing traffic be efficiently converted into reliable income? This book provides well-founded answers to this question and offers practical strategies for the sustainable monetization of digital reach. The authors - two former Google employees with many years of experience in the digital advertising market - explain how publishers can use their advertising space systematically and profitably. Using best practices and proven concepts, they show how significant increases in revenue are possible even without additional growth in visitor numbers.
Detalhes do audiolivro
GêneroTechnology
Duração2 h 53 min
Narrado porOuça com mais de 1.000 vozes
FormatoeBook com áudio
Data de publicação17 de nov. de 2025
IdiomaInglês
Sumário
1Foreword
2Introduction
3Chapter 1 - The World Of Online Advertising
4Chapter 2 - Ad Servers
5Chapter 3 - Constant Change
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6Chapter 4 - Focus on the Target Group
7Chapter 5 - Fact- vs. Opinion-Based People
8Chapter 6 - Optimizing Ad Placements
9Chapter 7 - Fraud & Co.
10Chapter 8 - Measurement, Analysis and Optimization
11Chapter 9 - Working With A Sales House - yes or no?
12Chapter 10 - Challenges In Display Advertising
13Chapter 11 - Floorprices: How Much Is Enough?
14Chapter 12 - Taking The Advertiser's View
15Chapter 13 - Ads.txt
16Chapter 14 - Programmatic Advertising
17Chapter 15 - Header Bidding
18Chapter 16 - AI In Website Marketing
19Chapter 17 - Summary And Outlook
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