False Fronts
How Scam Ads Hijack the Digital MarketplaceBy Samuel Carter
Length3h 24m
About this audiobook
Billions of ads run online every day. Hidden among them are scams that impersonate real companies, charities, and even governments. These fraudulent ads steal money, damage reputations, and erode trust in the digital marketplace.
In False Fronts: How Scam Ads Hijack the Digital Marketplace, investigative author Samuel Carter reveals how scam ads thrive on Google, Facebook, Instagram, and YouTube, exploiting weaknesses in ad auctions, targeting systems, and oversight. Through real-world cases, global statistics, and independent watchdog reports, Carter exposes how fraud has become industrialized, from scam-as-a-service kits to deepfake celebrity endorsements.
Audiobook details
GenreSelf-Help
Length3 hrs 24 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 3, 2022
LanguageEnglish
Table of contents
1Introduction – The Digital Marketplace Mirage 10
2The Age of the Ad Auction 11
3When Fraud Wears a Suit 12
4Independent Warnings vs. Corporate Reassurances 13
5The Human Cost 14
Mostrar todos os capítulosVer menos
6Why This Book 14
7The Road Ahead 15
8Chapter 1 – The Mask of Legitimacy 16
9The Evolution of Digital Impersonation 17
10The Science of Mimicry 17
11Case Study: The Fake Investment Boom 18
12Why Legitimate Ads Make the Scam Possible 19
13Charities Exploited by Legitimacy 20
14The Problem of Pre-Screening 21
15Why People Keep Falling for It 21
16The Mask and the Mirror 22
17Conclusion: The Price of Trust 22
18Chapter 2 – Social Media’s Blind Spot 23
19The Scale Hidden Behind the Feed 23
20Precision Targeting, Precision Exploitation 24
21Case Study: The Fake Shopping Epidemic 25
22Why Detection Fails 25
23Charity Scams in Times of Crisis 26
24Deepfakes on Social Media 26
25The Vulnerability of Trust in the Feed 27
26Regulatory Blind Spots 27
27The Financial Incentive 28
28The Human Toll 29
29Conclusion: The Blind Spot That Persists 29
30Chapter 3 – The YouTube Trap 30
31The Allure of Moving Pictures 30
32The Malwarebytes Case 31
33The Deepfake Explosion 31
34Monetization Meets Manipulation 32
35Case Study: The Fake Software Download 32
36Children and Teens as Targets 33
37Why Detection Fails on YouTube 33
38The Psychology of Video Trust 34
39Regulatory Silence 35
40The Victim’s Experience 35
41The Double Betrayal 36
42Conclusion: The Trap We Cannot Ignore 36
43Chapter 4 – Global Losses in Click Fraud 37
44What Is Click Fraud? 37
45The Spider AF Report 38
46The Invisible Tax on Businesses 38
47The Scammer’s Toolset 39
48Case Study: Fake News Sites as Ad Funnels 39
49Regional Hotspots of Fraud 40
50Why Platforms Struggle 40
More from Samuel Carter
Learning to PrayJames Martin13h 24m4.5 (3.4K)$33 · $0.00
The Dangerous Truth about Today’s MarijuanaLaura Stack CSP, MBA9h 57m4.7 (385)$20 · $0.00
The Gospel according to Spiritualism (Translated)Allan Kardec14h 39m4.6 (3.9K)$5.70 · $0.00
Birdie & HarlowTaylor Wolfe7h 50m4.6 (6.5K)$26 · $0.00
CrossroadsKaleb Dahlgren7h 56m4.6 (4.9K)$26 · $0.00
Life on the BridgeKaelynn Partlow5h 40m4.6 (1.1K)$24 · $0.00
Keep Your Love OnDanny Silk9h 4m4.6 (8.1K)$10 · $0.00
The Tao of Joy Every DayDerek Lin10h 24m4.6 (762)$20 · $0.00
UndividedVicky Beeching9h 2m4.6 (1.3K)$29 · $0.00
HE CAN WHO THINKS HE CAN & OTHER BOOKS ON SUCCESSOrison Swett Marden5h 54m4.6 (1.2K)$1.99 · $0.00
Level UpRob Dial7h 42m4.6 (3.3K)$26 · $0.00
Burn the HaystackJennie Young, PhD9h 30m4.6 (543)$29 · $0.00
ACRES OF DIAMONDS: Our Every-day Opportunities (Wisdom & Empowerment Series) (Annotated)Russell Conwell2h 26m4.6 (1K)$2 · $0.00
Good InsideBecky Kennedy9h 55m4.5 (59.3K)$29 · $0.00
The Lost VoiceGreta Morgan8h 30m4.7 (285)$26 · $0.00
Stripped DownBunnie Xo8h 25m4.5 (32.9K)$26 · $0.00
UnthinkableJamie Raskin15h 8m4.5 (9.3K)$8 · $0.00
Wallace D. Wattles Ultimate Collection Wallace D. Wattles16h 53m4.6 (1.3K)$1 · $0.00
Inquire WithinIn-Q2h 18m4.6 (993)$16 · $0.00
Under His WingsEmily Compagno7h 16m4.6 (848)$22 · $0.00
You may also like
TargetedBrittany Kaiser13h 3m4.0 (1.4K)$33 · $0.00
Three Laws LethalDavid Walton11h 23m4.1 (626)$23 · $0.00
The Marriage ActJohn Marrs12h 21m4.0 (64.6K)$29 · $0.00
The OneJohn Marrs11h 2m4.1 (395K)$29 · $0.00
Messing with the EnemyClint Watts9h 34m4.0 (1.2K)$29 · $0.00
The Art Of Conjuring Alternate RealitiesShivam Shankar Singh, Anand Venkatanarayanan9h 50m4.3 (371)$29 · $0.00
The MergeGrace Walker11h 34m3.8 (7.3K)$29 · $0.00
1984George Orwell11h 22m4.3 (6.1M)$4 · $0.00
Under Western EyesJoseph Conrad10h 53m4.0 (22.8K)$1 · $0.00
The Thousandth FloorKatharine McGee12h 56m3.8 (58.5K)$33 · $0.00
Digital EarthSarah Katz2h 12m$22 · $0.00
Spies, Lies, and CybercrimeEric O'Neill9h 10m4.2 (77)$29 · $0.00
I Know Who You Are and I Saw What You DidLori B. Andrews9h 51m3.5 (322)$25 · $0.00
Business-Englisch lernen Audio - FolgetelefonateSpotlight Verlag1h 14m$19
Swiping RightsYuri Gomes Silva2h 6m$11 · $0.00
YouTubersChris Stokel-Walker8h 2m3.9 (282)$14 · $0.00
Manipulation: Practical Guide to Learn About Mental Manipulation and Protect Yourself (The Complete Guide to Recognizing, Defending Yourself, and Breaking Free From Psychological Manipulation)James Daugherty2h 1m$3.50 · $0.00
Internet Research Agency IndictmentRobert S. Mueller III2h 18m$1 · $0.00
Legal EnglishMarcin Skurzak5h 15m4.8 (12)$8.10 · $0.00
THE WEIGHT OF ANOTHER'S SKINAeryn Voss12h 50m5.0 (3) Only with Ultra