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Design Thinking in Business and It: Overview, Techniques and Example Workshop
By Florian HeuerNarrated by Bryan StoutLength1h 4m
About this audiobook
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods. That's where design thinking comes into play. Design thinking is basically a discipline that facilitates innovation and problem solving by taking the human-centered approach and focusing on the needs and wants of the end-user. It follows a string of steps and involves teams with mixed skills and backgrounds so it can combine their different strengths and points of view. Because it brings people in the same environment, with the help of an experienced facilitator, they can establish common ground. The result is that everyone's voice will be heard and collaboration is achieved in a fun and informal way. Everyone within the group is encouraged to share their ideas, experiences, skills and expectations so the group can work through the different options following the DT process and collaborate to reach a solution for the problem at hand.
Audiobook details
Rating★★★★ 4.0 (88)
Includes Amazon
GenreSelf-Help
Length1 hr 4 mins
Narrated byBryan Stout
FormatAudiobook
Publish dateDec 15, 2015
LanguageEnglish
Table of contents
1Design Thinking in Business and It
2Kapitel 1: Introductory Sentences
3Kapitel 2: What Is Design Thinking
4Kapitel 3: Design Thinking's Main Ingredients
5Kapitel 4: Design Thinking as a Process for Problem-Solving - Case Studies and Examples
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6Kapitel 4.1: Example 1 - Airbnb
7Kapitel 4.2: Example 2 - Public Sector Australia
8Kapitel 4.3: Example 3 - Healthcare U.S.
9Kapitel 5: Process Steps
10Kapitel 5.1: Define
11Kapitel 5.2: Ideation
12Kapitel 5.3: Prototyping
13Kapitel 5.4: Validation (Test) and Implementation
14Kapitel 6: Key Principles
15Kapitel 7: How to Become a Design Thinking Business - Apply the Top Design Thinking Tools
16Kapitel 7.1: Visualization
17Kapitel 7.2: Journey Mapping
18Kapitel 7.3: Value Chain Analysis
19Kapitel 7.4: Mind Mapping
20Kapitel 7.5: Rapid Concept Development
21Kapitel 7.6: Assumption Testing
22Kapitel 7.7: Prototyping
23Kapitel 7.8: Customer Co-Creation
24Kapitel 7.9: Learning Launches
25Kapitel 7.10: Storytelling
26Kapitel 8: Discovery Workshop for Creating an Online App
27Kapitel 9: Let's Sum It All Up
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