Content Marketing Strategies that Work
By Rae A. Stonehouse
Length5h 15m
About this audiobook
Writing your book may take 30% of your time, while marketing consumes 130%.
Many self-published authors avoid marketing due to the workload, steep learning curve, and discomfort. However, self-marketing becomes manageable once you understand basic and advanced strategies.
Rae A. Stonehouse, experienced with numerous self-help and development books, shares valuable insights from his career and industry experts.
"Book Three Content Marketing Strategies That Work" in The Successful Self Publisher Series provides both free and paid promotional strategies, covering essential topics:
Advertising vs Public Relations
Building your Author Platform
Writing Effective Promotional Copy
LinkedIn Strategies
Author Websites
Network Utilization
Social Media Tactics
Amazon and Facebook Advertising
Plus additional marketing resources.
Audiobook details
GenreBusiness and Economics, Self-Help
Length5 hrs 15 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 19, 2025
LanguageEnglish
Table of contents
1Title Page
2Introduction to the Successful Self-Publisher Series
3Introduction to Book Three
4Section One: Marketing Introduced
5Chapter One: Book Marketing Strategies
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6Chapter Two: Marketing Overview: Advertising vs Public Relations
7Chapter Three: Creating your Author’s Platform
8Chapter Four: Creating an Author Bio
9Chapter Five: Your Amazon Author Page
10Chapter Six: Identify Your Reader Audience
11Chapter Seven: How to Write Effective Promotional Copy
12Chapter Eight: Introduction to Copywriting
13Chapter Nine: Use Your E-mail Signature as a Marketing Tool
14Chapter Ten: Market Your Books Within Your Book
15Chapter Eleven: Linkedin Overview
16Chapter Twelve: Linkedin Strategies for Authors
17Chapter Thirteen: Linkedin SlideShare
18Section Two: Websites
19Chapter Fourteen: Author Websites
20Chapter Fifteen: Book Marketing Landing Pages
21Chapter Sixteen: Create and Purchase a Domain Name for Each of Your Books
22Chapter Seventeen: Create a Mailing List and Newsletter
23Chapter Eighteen: Create an Author’s Blog
24Chapter Nineteen: Social Media and Your Website
25Chapter Twenty: Mobile-Friendly Websites
26Chapter Twenty-One: Install Google Analytics to Your Author Website and Landing Pages
27Chapter Twenty-Two: Website Security
28Section Three: Online Resources for Self-Promotion
29Chapter Twenty-Three: Media/Press Rooms
30Chapter Twenty-Four: How to Create an Amazon Central Account
31Chapter Twenty-Five: Amazon Editorial Reviews
32Chapter Twenty-Six: Introducing Amazon Advertising Campaigns
33Chapter Twenty-Seven: Quora: How to Leverage for Book Marketing
34Chapter Twenty-Eight: Goodreads
35Chapter Twenty-Nine: Google Alerts
36Chapter Thirty: Leverage Your Contacts
37Section Four: Social Media for Authors
38Chapter Thirty-One: Utilizing Social Media for Book Marketing
39Chapter Thirty-Two: Facebook (for Business)
40Chapter Thirty-Three: Twitter
41Chapter Thirty-Four: Pinterest
42Chapter Thirty-Five: Instagram
43Chapter Thirty-Six: TikTok
44Section Five: Self-Promotion & Personal Branding
45Chapter Thirty-Seven: Self-Promotion
46Chapter Thirty-Eight: Personal Branding Overview
47Chapter Thirty-Nine: Using Business Cards
48Chapter Forty: Blow Your Own Horn
49Chapter Forty-One: Podcasting for Authors
50Section Six: Business Networking
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