Audio only
Length39m
About this audiobook
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands.
In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Audiobook details
GenreBusiness and Economics
Length39 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateAug 13, 2014
LanguageEnglish
Table of contents
1About Book
2Disclaimer
3Introduction to Advertisement and Sales
4Role of Advertising in Marketing Mix
5Advertising Strategies
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6Budgeting for Advertising
7Media Planning
8Copy Types in Advertising
9Sales Promotion
10Techniques of Sales Promotion
11Organizing Sales Promotion Campaign
12Advantages and Limitations of Sales Promotion
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