Audio only
40 Hadith Reflections on Marketing and Business
By Nurhafihz Noor
Length1h 14m
About this audiobook
Many books have been written on the sayings and actions of the Prophet. Called hadith, past scholars have often compiled these in collections of 40 for its blessings, easy remembrance and application.Inspired by their great works and the athar or narration of ‘Umar bin Al-Khattab which stresses the need for the businessman to know his religion and religious rulings concerning commerce before engaging in business, this book is a collection of 40 hadith with reflections from a marketing and business perspective.It attempts to uncover the many hidden gems of good business practices found in the hadith for the marketer and business owner to be guided from in order to succeed in this world and the hereafter. While magnum opuses such as Sahih Al-Bukhari and Sahih Muslim already contain chapters on business transactions, this book also includes other aspects of marketing such as strategy, product creation, distribution, human communications, measurement and management.The reader will be amazed to find the prophet advising us on seemingly modern marketing concepts and techniques some 14 centuries ago.Hence, this book was written for the marketer who wants to know how to do his marketing and run his business well, and who is also interested to discover some of the hidden gems of marketing in Islam.
Audiobook details
GenreBusiness and Economics
Length1 hr 14 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateFeb 10, 2015
LanguageEnglish
Table of contents
1INTRODUCTION
2CHAPTER 1: MISSION & STRATEGY
3Hadith 1: Correcting the Intention of Marketing
4Hadith 2: Transforming Lives with Marketing
5Hadith 3: Performing with Excellence in Marketing
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6CHAPTER 2: PRODUCT
7Hadith 4: Creating Permissible Products
8Hadith 5: Creating Products of Value
9Hadith 6: Branding Using Logos, Symbols & Slogans
10Hadith 7: Avoiding Uncertainty in Business Dealings
11Hadith 8: Avoiding Gambling in Business Dealings
12Hadith 9: Having Sufficient Knowledge Before Purchase
13CHAPTER 3: PRICE
14Hadith 10: Avoiding Central Fixing of Prices
15Hadith 11: Avoiding Price Wars
16Hadith 12: Becoming Aware of Riba
17Hadith 13: Riba in Loans
18Hadith 14: Riba in Transactions
19CHAPTER 4: PLACE
20Hadith 15: Maintaining Profitable Networks
21Hadith 16: Creating Positive Multiplier Effect
22Hadith 17: Ending Networking Sessions Fruitfully
23CHAPTER 5: PROMOTIONS
24Hadith 18: Avoiding Lying in Promotions
25Hadith 19: Avoiding Persuading via Swearing
26Hadith 20: Facilitating a Captive Audience
27Hadith 21: Speaking Eloquently & Presenting with Finesse
28Hadith 22: Pacing Communications Effectively
29Hadith 23: Repeating for Comprehension
30Hadith 24: Scheduling Promotions Effectively
31CHAPTER 6: PEOPLE
32Hadith 25: Having Presence & Awareness of Body Language
33Hadith 26: Branding with Power Dressing
34Hadith 27: Treating Customers as Guests
35Hadith 28: Serving Customers with a Smile
36Hadith 29: Dealing with Difficult Customers
37Hadith 30: Being Lenient to Customers
38CHAPTER 7: RESOURCE & MANAGEMENT
39Hadith 31: Repaying Financial Loans
40Hadith 32: Ridding Corruption & Unfair Favouritism
41Hadith 33: Ensuring Fair Employment Practices
42Hadith 34: Identifying Sources of Income
43Hadith 35: Cleansing Business via Zakat
44Hadith 36: Cleansing Business via Charity
45CHAPTER 8: RETURN ON INVESTMENT
46Hadith 37: Tracking & Measuring for Success
47Hadith 38: Warning to Arrogant Marketers
48Hadith 39: Warning to Marketers in Hereafter
49Hadith 40: Investing for Hereafter
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