Jennie Smythe is a groundbreaker in the digital marketing field and the founder and CEO of Girlilla Marketing, an award-winning firm renowned for its work with world-famous entertainers. A Nashville-based industry leader, Smythe also serves as 2025 Chairperson of the Country Music Association Board of Directors and is on the boards of the CMA Foundation and Music Health Alliance. Smythe lives in Nashville with her husband, fellow entrepreneur Shannon Houchins, and their two children.
