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Books

Felipe Daguila

Felipe Daguila has spent 27 years leading technology businesses across 50+ countries, including senior roles at Google and AWS. He tripled revenue, built new markets, and led a company through a successful exit. He learned that the difference between teams that execute and teams that stall is rarely strategy. It is trust. Earn Trust Fast, co-authored with Ioana Dumea of BCG and EY, is the playbook he wishes he had earlier. It gives operators a seven-metric framework for business health, the Say-Do Ratio as a leadership tool, and a clear view of how AI is changing what leaders are paid to do.