1Introduction
9THE SPIRITUAL SWIPE LEDGER
2THE INVOCATION
10THE GRIEF ECONOMY LEDGER
3INTRODUCTION: “Read This Before You Say ‘It’s Just a Trend’”
11THE TECH REINVENTION LEDGER
4The Top 25
12THE STREET TO SHELF LEDGER
5THE STYLE SWIPE LEDGER
13THE POVERTY CHIC LEDGER
