Hello, and happy Sunday! Housekeeping note: We’re hiring a designer at Every—scroll down for more details.—Kate LeeWas this newsletter forwarded to you?Sign upto get it in your inbox.Knowledge base“In the AI Age, Making Things Difficult Is Deliberate”by Willem Van Lancker/Thesis: We're living in an era where AI can generate polished designs, code, and writing with a single prompt—but something crucial is being lost.Willem Van Lanckerargues that “productive friction”—the struggle of learning through trial, error, and critique—is essential for developing true expertise and taste. Read this if you want to understand how to balance AI's efficiency with the intentional friction necessary for mastery in your field.“Sailing Against the Current of Frictionless AI”by Rhea Purohit/Thesis: We're racing to eliminate friction from our lives with AI tools, but what if that's exactly the wrong approach? Drawing from childhood sailing lessons and his work on Google Maps, Willem Van Lancker argues for intentionally preserving friction in our creative processes. Why? Read this to find out—and for 10 practical strategies to maintain your creative edge in an increasingly frictionless world.Click hereto read the full postWant the full text of all articles in RSS?Become a subscriber, orlearn more.