Audio only
The Tanning of America
How Hip-Hop Created a Culture That Rewrote the Rules of the New EconomyBy Steve StouteNarrated by Kerry Washington
Length11h 58m
About this audiobook
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion"—one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.
Audiobook details
GenreBusiness and Economics, Psychology, Other
Length11 hrs 58 mins
Narrated byKerry Washington
FormatAudiobook
Publish dateApr 15, 2014
LanguageEnglish
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