The Dispensary Exit Playbook
How to Prepare, Position, and Sell Your Cannabis Business for Maximum ValueBy Eric Dena
Length1h 9m
About this audiobook
Most dispensary owners spend years building something valuable — then lose a significant portion of that value in the final 90 days because they never learned how to sell.
The Dispensary Exit Playbook is the definitive guide to preparing, positioning, and selling a cannabis dispensary for maximum value. Written by Eric Dena — a cannabis industry veteran with over 15 years of experience and more than 300 dispensary transactions — this book breaks down how buyers actually evaluate businesses, what kills deals in due diligence, and why so many operators leave serious money on the table.
Packed with real deal stories and practical frameworks covering valuation, pre-sale preparation, LOI negotiation, deal structure, due diligence, and closing — this is not theory. It's a field guide from someone who has been on every side of the table.
Build it right. Structure it right. Exit right.
Audiobook details
GenreBusiness and Economics
Length1 hr 9 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateMay 31, 2026
LanguageEnglish
Table of contents
1Foreword
2The Truth About Selling a Cannabis Dispensary
3You're Not Selling a Store
4I've Been on Every Side of This
5The Lie Operators Tell Themselves
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6Buyers Don't Buy Potential
7Why Dispensaries Sit on the Market
8The Emotional Disconnect
9What a Sellable Dispensary Actually Looks Like
10What Your Dispensary Is Actually Worth
11Value Is Not Revenue
12The 4 Drivers of Dispensary Valuation
13The Multiples Reality
14Dispensary Valuation Calculator
15Pre-Sale Audit Framework
16What Buyers Are Actually Evaluating
17Buyers Aren't Buying a Business — They're Buying a Situation
18The 5 Things Every Serious Buyer Evaluates
19Mississippi Reality Check
20Buyers Are Quietly Testing You
21Pre-Sale Preparation: Where Value Is Actually Created
22You Don't Sell a Dispensary — You Present It
23The 5 Areas That Drive Pre-Sale Value
24The 30–60 Day Window That Changes Everything
25Deal Structure: What You Actually Get Paid
26The Illusion of a High Price
27The 5 Core Deal Structures in Cannabis
28Finding the Right Buyer
294 Types of Cannabis Buyers
30What Actually Makes a Good Buyer
31Negotiating the LOI
32What an LOI Really Is
33Exclusivity — The Silent Trap
34Due Diligence — Where Buyers Create Leverage
35The Re-Trade Problem
36Navigating Due Diligence
37The Real Cost of Going In Unprepared
38The Confidence Factor
39Closing the Deal: What Has to Happen Before Closing
40The 10 Mistakes That Kill Deals
41Life After the Sale
42The Biggest Misconception About Exits
43Taxes — The Silent Hit
44Deal Structure Matters More Than Sellers Think
45The Cost of the Deal Itself
46The Identity Shift
47What Smart Operators Do After Selling
48When the Business Is Distressed: The 3 Exit Paths for Distressed Dispensaries
49Lessons From the Trenches: The Biggest Difference Between Successful Deals and Failed Ones
50Building Your Exit Strategy
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