6Chapter 3. Competitive Intelligence.
20Chapter 17. AI as Your Execution Partner.
7Chapter 4. Understanding Your Customer.
21Chapter 18. Metrics That Matter.
8Chapter 5. Mapping the Customer Journey.
22Chapter 19. Omnichannel and Digital Commerce.
9Chapter 6. The Perception Gap.
23Chapter 20. International and Cross-Border Growth.
10Chapter 7. The Three Positioning Traps.
24Chapter 21. The 90-Day Sprint.
11Chapter 8. The Repositioning Framework.
25Chapter 22. Compounding Growth.
12Chapter 9. Message and Offer Design.
26Chapter 23. B2B Digital Growth.
13Chapter 10. Brand Storytelling.
27Epilogue. Your New Growth Score.
14Chapter 11. Brand and Visual Identity.
28Closing