Real Estate Marketing in the Digital Era
Strategies for attracting more customers and selling more properties onlineBy Jorge Hernández
Length3h 26m
About this audiobook
The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase.
Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the motivation and drive to adopt new technologies in their business.
This is a real estate book. If you don’t work in this industry as a real estate business, developer, or construction company, don’t read this book. If you’re expecting to turn your business around overnight, don't read this book. If you think that digital transformation is a fad and not for you, please don't read this book.
But this book is for you if you believe there’s more out there than the traditional real estate fairs and home listing channels. If you suspect digital marketing has unlimited potential for your business but feel overwhelmed by so much technology and information, this book is for you. If you’ve recently implemented a digital marketing strategy in your business but are not getting the results you expected, stop what you’re doing and read this book.
Jorge Hernández is a telecommunications engineer who complemented his studies with the Award of Achievement in Digital Analytics program at the University of British Columbia, Canada. He is currently the CEO and Founder of Skyward SEO S.L., a digital marketing agency specializing in the real estate industry. In recent years, his company has helped hundreds of real estate companies generate online opportunities through the development of international Inbound Marketing strategies.
Audiobook details
Rating★★★★★ 5.0 (3)
GenreBusiness and Economics
Length3 hrs 26 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateFeb 9, 2025
LanguageEnglish
Table of contents
1Introduction: About the Author
39The Three Possible Outcomes of a Lead
2Digital Transformation of the Real Estate Market
40Four Common Mistakes in Lead Scoring Design
3The Corporate Culture
41Lead Nurturing through Drip Email Campaigns
4Prosumers: the New Customers
42Segmentation in the Lead Nurturing Process
5New Rules and New Business Models
43The Marketing Funnel
Show all chaptersShow less
6Big Data and Business Intelligence
44Introduction
7Innovative Culture in Your Business
45Attracting Homebuyers
8The Homebuyer’s Journey
46Case Studies
9The Buyer’s Journey
47Living in the Age of the Customer
10The Consideration Stage
48CRM: The Intelligent Business Tool
11The Online Research Stage
49A CRM is Not Only for Large Companies
12The Proactive Search Stage
50The benefits that CRM brings to your team
13The Purchasing Stage
51The Real Estate Agent’s Mindset
14The Post-Sale Stage
52The secret lies in knowing the rules of the game
15The Customer’s Buying Experience
53Leads are the gasoline of your business
16Your Business’s Digital Identity
54The lead that never converts
17The Real Estate Website
55Define clear and achievable goals
18The Promotional Dossier
56Never set goals based on results
19Building Specifications
57Your days shape your life
203D Infographics and Renderings
58Being rejected is the best thing that can happen to you
21High-quality Photographs
59Invest time daily making new contacts
222D and 3D Plans
60Less is more; It’s time to clean up
23Interior Video Tour
61The Stages of the Sales Process: The Stages of Your Business’s Sales Process
24Exterior Video Using a Drone
62Multiply Your Sales x4
25360º Interactive Tour
63More Conversations Generate More Opportunities
26The Inbound Marketing Strategy
64Focus on the Contacts with the Largest Budgets
27Introducing the Strategy
65How to Improve Your Lead Conversion Rate
28The Buyer Persona
66Talk to the Right People
29Keyword Analysis
67Don’t Wait for an Invitation
30Lead Nurturing, Lead Scoring, and Drip Emails
68Focus on Customers Who Fit Your Buyer Persona
31But what exactly is Lead Scoring?
69Know your ideal customer better than you know yourself
32Lead Scoring in the Start-Up Phase
70Accelerating Your Conversion Rate
33Lead Scoring in the Growth Phase
71Understand your customer’s decision-making process
34Lead Scoring in the Mature Phase
72Take advantage of “I’ll Think About It”
35Create Your Own Lead Scoring Process
73Knowing when to quit
36The Maturation Point in Lead Scoring
74Monitoring the Situation
37Machine Learning for Behavioral Analysis
75The CLIV System
38Classic Errors in the Lead Scoring process
76Conclusion
The Goals ProgramZig Ziglar4h 34m$20
The Stocks & ETF Compass: A Guide to Wealth, High Standard of Living, and Secure Retirement through Intelligent Investment in the Stock Market and Passive Income – Including Starter GuideJens Hattermann4h 9m$20 · $0.00
Eat It!Jordan Syatt, Michael Vacanti4h 40m$20 · $0.00
Not Everything Counts but Everything Matters: The powerful and inspirational new book about leadership and achieving success from the visionary multi-premiership winning Panthers coachIvan Cleary6h 1m$24 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
CAPITAL (Complete 3 Volume Edition)Karl Marx111h 13m$2 · $0.00
BuildTony Fadell11h 5m$8 · $0.00
The Entrepreneur Roller CoasterDarren Hardy7h 8m$17
The Law of Success in Sixteen LessonsNapoleon Hill1h 31m$2 · $0.00
The Ambuja StoryNarotam Sekhsaria13h 59m$33 · $0.00
Military Culture ShiftCorie Weathers13h 13m$25 · $0.00
Saving Social CareNeil Eastwood4h 54m$18 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m$26 · $0.00
SocialismLudwig von Mises24h 8m$30
Being EssentialDain Dunston4h 13m$15 · $0.00
Purposeful PerformanceJonathan Stanley10h 14m$25
Bottle of LiesKatherine Eban14h 25m$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m$24 · $0.00
You may also like
Jab, Jab, Jab, Right HookGary Vaynerchuk5h 42m$17 · $0.00
The Principles of Scientific ManagementFrederick Winslow Taylor3h 24m$15 · $0.00
Leads MachineFrancis Rodino6h 30m$27 · $0.00
Mind Set!John Naisbitt3h 33m$18 · $0.00
Twelve Stories and a DreamH. G. Wells7h 58m$2.30
Hustle from HomeLaura Stack CSP, MBA, Chris Widener, Sharon Lechter, Krish Dhanam, various authors15h 18m$30
A New Era of ThoughtCharles Howard Hinton7h 56m$1 · $0.00
Never Lead AloneKeith Ferrazzi5h 39m$24 · $0.00
Think, Focus, Grow RichRobert4h 38m$6 · $0.00
A Sense of the MysteriousAlan Lightman5h 23m$20
In Our Own ImageGeorge Zarkadakis13h 48m$23 · $0.00
A Brief History of IntelligenceMax S. Bennett12h 18m$29 · $0.00
The Essential DruckerPeter F. Drucker10h 57m$29 · $0.00
You, a Kindle Bestselling Author?Tom Corson-Knowles, Bryan Heathman13h 15m$40
Remote, Inc.Robert C. Pozen, Alexandra Samuel8h 33m$26 · $0.00
Forget That!Roger Flax PhD6h 44m$23
Inventions, Researches and Writings of Nikola TeslaNikola Tesla, Thomas Commerford Martin21h 49m$2 · $0.00
What's Next Is NowFrederik Pferdt7h 1m$24 · $0.00
Hook PointBrendan Kane8h 11m$20
SiliconFederico Faggin9h 46m$20