Real Estate Marketing in the Digital Era
Strategies for attracting more customers and selling more properties onlineBy Jorge Hernández
Length3h 26m
About this audiobook
The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase.
Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the motivation and drive to adopt new technologies in their business.
This is a real estate book. If you don’t work in this industry as a real estate business, developer, or construction company, don’t read this book. If you’re expecting to turn your business around overnight, don't read this book. If you think that digital transformation is a fad and not for you, please don't read this book.
But this book is for you if you believe there’s more out there than the traditional real estate fairs and home listing channels. If you suspect digital marketing has unlimited potential for your business but feel overwhelmed by so much technology and information, this book is for you. If you’ve recently implemented a digital marketing strategy in your business but are not getting the results you expected, stop what you’re doing and read this book.
Jorge Hernández is a telecommunications engineer who complemented his studies with the Award of Achievement in Digital Analytics program at the University of British Columbia, Canada. He is currently the CEO and Founder of Skyward SEO S.L., a digital marketing agency specializing in the real estate industry. In recent years, his company has helped hundreds of real estate companies generate online opportunities through the development of international Inbound Marketing strategies.
Audiobook details
Rating★★★★ 4.5 (14)
Includes Goodreads
GenreBusiness and Economics
Length3 hrs 26 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateFeb 9, 2025
LanguageEnglish
Table of contents
1Introduction: About the Author
2Digital Transformation of the Real Estate Market
3The Corporate Culture
4Prosumers: the New Customers
5New Rules and New Business Models
Show all chaptersShow less
6Big Data and Business Intelligence
7Innovative Culture in Your Business
8The Homebuyer’s Journey
9The Buyer’s Journey
10The Consideration Stage
11The Online Research Stage
12The Proactive Search Stage
13The Purchasing Stage
14The Post-Sale Stage
15The Customer’s Buying Experience
16Your Business’s Digital Identity
17The Real Estate Website
18The Promotional Dossier
19Building Specifications
203D Infographics and Renderings
21High-quality Photographs
222D and 3D Plans
23Interior Video Tour
24Exterior Video Using a Drone
25360º Interactive Tour
26The Inbound Marketing Strategy
27Introducing the Strategy
28The Buyer Persona
29Keyword Analysis
30Lead Nurturing, Lead Scoring, and Drip Emails
31But what exactly is Lead Scoring?
32Lead Scoring in the Start-Up Phase
33Lead Scoring in the Growth Phase
34Lead Scoring in the Mature Phase
35Create Your Own Lead Scoring Process
36The Maturation Point in Lead Scoring
37Machine Learning for Behavioral Analysis
38Classic Errors in the Lead Scoring process
39The Three Possible Outcomes of a Lead
40Four Common Mistakes in Lead Scoring Design
41Lead Nurturing through Drip Email Campaigns
42Segmentation in the Lead Nurturing Process
43The Marketing Funnel
44Introduction
45Attracting Homebuyers
46Case Studies
47Living in the Age of the Customer
48CRM: The Intelligent Business Tool
49A CRM is Not Only for Large Companies
50The benefits that CRM brings to your team
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