1Introduction
9Price Skimming: Maximizing Early Profits
2The Power of Pricing: Why It Matters
10Psychological Pricing: The Science Behind Buyer Behavior
3Understanding Costs: The Foundation of Pricing
11Dynamic and Surge Pricing: Adapting in Real-Time
4Market Research and Consumer Psychology
12Subscription and Recurring Revenue Models
5Cost-Plus Pricing: A Simple but Risky Approach
13Discounting and Promotional Strategies
