6They Don't Buy the Product. They Buy the Mission.
21The Grand Slam Offer — Alex Hormozi's Framework for Irresistible Deals
7Stop Developing Yourself and You Stop Growing
22The Setter Role — Qualify, Don't Sell
8The Three Roots of a Real Vision
23The Four Qualifying Gates
9The Four Pillars of Installation
24The NEPQ Method — Jeremy Miner's Neuroscience of Selling
10The Three Dimensions of Visionary Imagination
25The Eight-Stage Sales Call
11The Five Execution Principles
26Validate Before You Scale — The Pilot Principle
12Sell to the Wealthy. Solve Premium Problems.
27Staff for Excellence — Never Cut Here
13The $5,000 Floor — Why Cheap is Expensive
28The Testimonial Engine — Proof Compounds
14Find Your Moat — Niche to Win
29The Four Phases Are One System
15The Marketing Timeline — Know Where Your Prospect Is
