“I’m moving to Rome”: the Milanese react to a new law prohibiting smoking in public spacesBy Elena ClavarinoIt feels as if the golden days ofMilano da bere—“Milan to drink,” a slogan inspired by a Ramazzotti-aperitif ad—are making a comeback. High-net-worth foreigners aremoving in,rents are rising, andprivate members’ clubsare opening their doors, rekindling the spirit of the city’s hedonistic heyday in the 1980s, when Elio Fiorucci rubbed shoulders withGiorgio Armani. But asMilanembraces its new wave of glamour, a piece of its carefree past is being stamped out.On January 1, a law prohibiting smoking in public spaces—streets, parks, and outdoor areas—came into effect. Nostalgic visions of MilanREAD ON
