Maximizing LinkedIn for Business Growth
Updated & Expanded: A Practical Guide to Building Your Brand and Driving ResultsBy Neal SchafferRecorded TrackLength3h 14m
About this audiobook
Most professionals treat LinkedIn like a digital resume and wonder why it never brings them business. It doesn't have to be that way.
In this fully updated and expanded edition, bestselling author and fractional CMO Neal Schaffer shows you how to turn LinkedIn into a real engine for growth. Drawing on more than fifteen years of experience, he walks you step by step through optimizing your profile, building the right network, creating content that gets seen, and turning connections into clients, opportunities, and revenue.
You'll also discover how to put AI and ChatGPT to work on your LinkedIn strategy, build a simple daily routine that compounds over time, and learn from real-world case studies of people who did exactly this.
Whether you're an entrepreneur, marketer, job seeker, or business owner, this practical guide gives you everything you need to finally make LinkedIn work for you. Now available as an audiobook, narrated in the author's own voice.
Audiobook details
GenreBusiness and Economics, Education and Learning
Length3 hrs 14 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateJul 7, 2026
LanguageEnglish
Table of contents
1Title Page
2Audiobook Introduction from Neal
3Introduction
41. LinkedIn Statistics: Understanding the Platform’s Impact
52. How LinkedIn Is Used Today for Business
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63. Optimizing Your LinkedIn Profile for Maximum Impact
74. Build Your Network
85. Establish Credibility Through Recommendations
96. Engaging on LinkedIn: Building Relationships Through Interaction
107. LinkedIn for Business: Free vs. Paid
118. Prospecting on LinkedIn: Finding and Connecting with Potential Clients
129. Creating Content That Resonates on LinkedIn
1310. Leveraging AI to Enhance Your LinkedIn
1411. Using a Personal CRM to Stay Organized on LinkedIn
1512. Creating a LinkedIn Playbook: Building a Daily Routine for Success
1613. LinkedIn Case Studies: Real-World Success Stories
17About the Author
18Other Books by Neal Schaffer
19Closing Credits
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