Deemed Essential
Finding Greatness Through the Business of Serving OthersBy Dr. Claude B. Kershner IVRecorded TrackLength11h 59m
About this audiobook
A customer fired me. That is how Deemed Essential begins, and it is the kind of moment every service business owner knows.
Dr. Claude B. Kershner IV spent two decades in the trade services industry, including ten years as president of a family pool-service company he helped grow across South Florida. He now teaches leadership and management innovation at Miami Dade College. In this audiobook he brings those two worlds together: real stories from the field, and the research on leadership, culture, and entrepreneurship that explains why some service companies thrive while others burn out their people.
You will learn how to build a customer service culture that lasts, lead as a servant leader without losing authority, hire and keep a mission-driven team, run an operation that holds up under chaos, and prepare a business for financing, succession, or sale.
For owners, managers, and emerging leaders in the trades and every service business. Narrated by the author in this 2026 recording.
Audiobook details
GenreBusiness and Economics, Self-Help
Length11 hrs 59 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateMar 27, 2024
LanguageEnglish
Table of contents
1Opening Credits
2Author’s Note
3Introduction
4Part 1: Growing Together
5Chapter 1: Let Us Ride Together
Show all chaptersShow less
6Chapter 2: The Essential Worker & Business
7Chapter 3: A Customer Service Culture
8Chapter 4: The Servant Leader
9Chapter 5: Identity, Purpose & Belonging
10Part 2: Evolving Enterprises
11Chapter 6: Entrepreneurship & Business Evolution
12Chapter 7: The Leadership Transition
13Chapter 8: Building a Mission-Driven Team
14Chapter 9: Operational Effectiveness
15Chapter 10: Creativity & innovation
16Chapter 11: Financing
17Chapter 12: Selling the Business
18Conclusion
19Closing Note from the Author
20Acknowledgments
21End Credits
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