1Chapter 1 What is a corporation?
50Chapter 8 Consultant challenges
21.1. History: 1.1.1. Mercantilism
518.1. Ethical conflict
31.2. Development of the modern company law
528.2. Expectations
41.3. Ownership and control: 1.3.1. Formation
538.3. Distinctness
51.4. Summary
548.4. Summary
61.5. Questions: References
558.5. Questions: References
7Chapter 2 Corporate communication
56Chapter 9 Consulting domains
82.1. Methods and Tactics
579.1. Business
92.2. Components
589.2. Technology
102.2.1. Corporate branding
599.3. Construction
112.2.2. Corporate and organizational identity
609.4. Law and politics
122.2.3.Corporate responsibility
619.5 Summary
132.2.4.Corporate reputation
629.6. Questions: References
142.3. Crisis communication: 2.4.1.Internal/Employee communication
63Chapter 10 Corporate communications with consultants
152.4. Investor relations
6410.1. Ways
162.5. Summary
6510.2. What does a corporate consultants do?
172.6. Questions: References
6610.3. Summary
18Chapter 3 Public relations
6710.4. Questions: References
193.1. Issues management
68Chapter 11 Functions
203.2. Media relations
6911.1. Provide the client with vital information
213.3. Company/Spokesperson profiling
7011.2. Problem solving
223.4. Summary
7111.3. Conducting an In-Depth Diagnosis of client’s problem
233.5. Questions: References
7211.4. Helping with the solutions
24Chapter 4 Objectives of corporate communication
7311.5. Summary
254.1. Improving awareness
7411.6. Questions: References
264.2. Goal oriented action
75Chapter 12 Types of corporate communication with consultants
274.3. Profit-oriented action
7612.1. Email
284.4. Summary
7712.2. Meetings
294.5.Questions: References
7812.3. Focus on process
30Chapter 5 Importance of corporate communication
7912.4. Be guided by structures
315.1. Become more recognizable
8012.5. Summary
325.2. Control External impact
8112.6. Questions: References
335.3. Improve Employee loyalty
82Chapter 13 Expectations from corporate communication with consultants
345.4. Summary
8313.1. Modernization and proficiency aimed at productivity
355.5. Questions: References
8413.2. Relationship based on the Risk/Reward system
36Chapter 6 Skills required for corporate communication
8513.3. More insightful internal experience
376.1. Writing skills
8613.4. A skilled and successful completion of projects
386.2. Presentation and public speaking skills
8713.5. Summary
396.3. Communicating with data
8813.6. Questions: References
406.4. Research and Critical thinking
89Chapter 14 Critcisms of corporate communication from consultants
416.5. Technical skills
9014.1. Rationalize
426.6. Summary
9114.2. Money wastage
436.7.Questions: References
9214.3. Lack Accountability
44Chapter 7 Who is a consultant?
9314.4. Ethical Issues
457.1. Role of a consultant
9414.5. Financial considerations
467.1.1.Business case for hiring a consultant
9514.6. Summary
477.1.2.Delivery of service
9614.7. Questions
487.2. Summary
97References: Glossary
497.3.Questions: References
98Index
