1Chapter 1. Introduction
919.1 Concepts of campaign
21.1 About election
929.2 Campaign message
31.2 What are election campaigns?
939.3 Campaign types
41.3 Why do election campaigns matter?
949.4 Developing the Campaign Message
51.4 Purpose of a Campaign
959.5 The role of the campaign manager
61.5 Campaign effect
969.6 Campaign Professionals
71.6 Legal Framework
979.7 Campaign Structure
81.7 Constitution
989.8 Trends in campaigning
91.8 Legislative
999.9 Case study-The Labour Campaign in the 2001 general election
101.9 Election Rules
1009.10 Evaluating the Impact of the Campaign in 2001
111.10 Question bank
1019.11 Question Bank
12Chapter 2. Political Parties
102Chapter 10. Presidential Campaign: Study Of Leadership Style
132.1 Political parties
10310.1 National conventions
142.2 Types of the political party
10410.2 Presidential primaries
152.3 Parties and political power
10510.3 The Nominating System: From Primaries and Caucuses to the Convention
162.4 Party systems
10610.4 Leadership Style
172.5 The American two-party system
10710.4 Candidate Characteristics
182.6 The British two-party system
10810.5 The Political Environment and Presidential Campaigns
192.7 Single-party systems
10910.6 Question bank
202.8 Question bank
110Chapter 11. Political Campaign Strategy
21Chapter 3. About US Election
11111.1 Process of change
223.1 Voting Rights Laws and Constitutional Amendments
11211.2 Question bank
233.2 Electoral College
113Chapter 12. Introduction
243.3 The U.S. Constitution’s Requirements for a Presidential Candidate
11412.1 Why does public campaign financing matter?
253.4 Primaries, Caucuses, and Political Conventions
11512.2 Why does private campaign financing matter?
263.5 What is the Role of the Electoral College?
11612.3 Why do campaign expenditures matter?
273.6 National Conventions
11712.4 Why does reporting and disclosure matter?
283.7 Contested and Brokered Conventions
11812.5 Why do oversight and monitoring matter?
293.8 What is a Typical Presidential Election Cycle?
11912.6 Why do sanctions and appeals matter?
303.9 Question bank
12012.7 Integrity Problems Caused by Lack of Funds
31Chapter 4. Women In Politics
12112.8 Integrity Problems Caused by the Source of Funds
324.1 Women’s decision-making engagement in politics may have a substantial impact on women’s empowerment, which is why India is battling gender disparity.
12212.9 Political finance policy
334.2 According to Global Gender Gap Report 2020, India ranks 112th in educational attainment out of 153 countries, which reveals a stark involvement of education that determines women’s participation in politics.
12312.10 Question bank
344.3 Due to a lack of political education and education in general, women fail to enter politics, and gender equality remains a distant dream in India.
124Chapter 13. About Voters And Polling Station
354.4 Women and political participation
12513.1 Voters education
364.5 Why focus on women and elections in post-conflict countries?
12613.2 Voters registration
374.6 Women’s participation is required for free and fair elections
12713.3 Opinion polling
384.7 Convention on the Political Rights of Women (CPRW)
12813.4 Voting mechanism
394.8 Convention on the Elimination of all Forms of Discrimination against Women (CEDAW) (1979)
12913.5 Internet voting
404.9 Why women’s participation matter?
13013.6 Question bank
414.10 Coronavirus effect
131Chapter 14. Results
424.11 Question bank
13214.1 Taking Office
43Chapter 5. Types Of Election
13314.2 Vote counting
445.1 Nonpartisan office
13414.3 Electronic vote counting
455.2 Federal elections
13514.4 Question bank
465.3 Presidential elections
136Chapter 15. Role Of Social Media
475.4 General election
13715.1 Conditions Required for Media Effectiveness
485.5 State election
13815.2 Media Protection and Oversight
495.6 Local election
13915.3 Impact on Election Integrity
505.7 Primary election
14015.4 Media Oversight of the Electoral Process
515.8 Question bank
14115.5 Responsibility to Provide Fair and Balanced Reporting
52Chapter 6. Electoral Integrity
14215.6 Access to media
536.1 Why do we care about elections?
14315.7 How can politicians use media?
546.2 What are credible elections?
14415.8 Media code of conduct
556.3 Elections are a Process
14515.9 Question bank
566.4 Public Confidence, Transparency, and Open Data
146Chapter 16. How has political campaigning changed throughout US history?
576.5 The Role of Election Observation
14716.1 The value of a federal election has skyrocketed
586.6 Principles of electoral integrity
14816.2 Spending on digital campaigning is increasing
596.7 Electoral Cycle
14916.3 Social media has greatly increased a candidate’s reach
606.8 Question bank
15016.4 We’ve entered a replacement era of campaign media
61Chapter 7. Open Election Data Principle
15116.5 Candidates are spending megabucks on TV advertisements
627.1. Election data is open when it is timely
15216.6 Campaigns are getting more data-driven
637.2 Election data is open when it is granular
15316.7 Candidates are building their apps
647.3 Election data is open when it is available for free on the internet
15416.8 Candidates are making unique efforts to mobilize voters
657.4 Election data is open when it is complete and in bulk
15516.9 Reddit’s ‘Ask Me Anything’ sessions became political tools
667.5 Election data is open when it is analyzable (i.e., available in a digital, machine-readable format)
15616.10 Candidacy announcements are drawn out
677.6 Election data is open when it is in a non-proprietary format
15716.11 Celebrities became more involved in campaigning
687.7 Election data is open when it is non-discriminatory and available to anyone to use without limitations
15816.12 The evolution of campaign swag
697.8 Election data is open when it is license-free
15916.13 Candidates are hiring speech coaches
707.9 Election data is open when it is permanently available
16016.14 Small donor campaign donations have increased
717.10 Question bank
16116.15 The establishment of the FEC
72Chapter 8. Election Process
16216.16 The evolution of Political Action Committees
738.1 Legal Framework for Elections
16316.17 There’s increased flexibility in campaigning
748.2 Electoral Boundaries (Districts)
16416.18 Candidates are making an even bigger effort to be LGBTQ+ friendly
758.3 Election Management Body and Administration
16516.20 African Americans became a central focus of campaigns
768.4 Election Management Body Processes
16616.21 Candidates have begun to understand the facility of Latino voters
778.5 Election Security
16716.22 Campaign cycles are becoming longer
788.6 Political Party Registration
16816.23 Campaign trails haven’t always existed
798.7 Ballot Qualification
16916.24 Debates are now televised
808.8 Election campaigns
17016.25 Self-promotion was considered un-American
818.9 Campaign finance
17116.27 Summary
828.10 Voters registration
17216.28 Questions
838.11 Voters list
173Chapter 17. Campaigns and Elections
848.12 Voters education
17417.1 Preamble
858.13 Polling station
17517.2 Media and Election Campaigns
868.14 Election results
17617.3 Presidential Elections
878.15 Electronic Voting and Counting
17717.4 Summary
888.16 Electoral Complaints, Disputes, and Resolution
17817.5 Question
898.17 Question bank
179Glossary
90Chapter 9. Fundamentals Of Campaign: Internal And External
