Blow Your Own Horn!: Personal Branding for Business Professionals
Personal Branding for Business ProfessionalsBy Rae A. Stonehouse
Length8h 2m
About this audiobook
"The squeaky wheel gets the grease" may no longer apply in today's crowded business world. Standing out requires more than just creating an online reputation.
Blow Your Own Horn! Personal Branding for Business Professionals provides strategies to build your online presence and gain recognition in your community. This book helps professionals increase their visibility whether for career advancement or personal ventures.
While some consider self-promotion bragging, the author argues it's necessary to benefit from our accomplishments. The book offers:
• Personal branding and marketing strategies
• LinkedIn self-promotion techniques
• Effective networking methods
• Job search self-promotion strategies
• Online reputation management
• Social media tools for personal branding
It's time to let the world know what you have to offer by effectively blowing your own horn.
Audiobook details
GenreBusiness and Economics, Self-Help
Length8 hrs 2 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateAug 16, 2018
LanguageEnglish
Table of contents
1Title Page
2Introduction
3I. Personal Branding & Marketing
4Personal Branding
5Personal Marketing
Show all chaptersShow less
6Who Are You?
7What Do You Stand For?
8Are You Linkedin?
9Linkedin Strategies for Personal Branding & Marketing
10Reach Out and Link Somebody
11Linkedin Professional Profile Assessment
12Linkedin: But Wait... there's more!
13Blow Your Own Horn On-line
14II. Networking for Business Success
15Networking for Business Success
16Pre-Networking Phase
17Creating your Elevator Pitch
18Developing Your USP
19How High Does Your Elevator Go?
20It's All About You
21Your Voice Mail Message
22Live Face-to-Face Networking Phase
23Business Card Care, Custody & Etiquette
24Dress For Success
25Whole Lotta Shaking Going On
26Wear a Name Tag
27Post Networking Phase
28It's Coffee Time!
29An Alternative to Attending Large Networking Events
30Characteristics of Successful Networkers
31Types of Introductions
32Assessing Your Networking Effectiveness
33On-line Networking: Social Media Overview
34III. Self-Promotion When Job Searching
35Self-Promotion When Job Searching
36Creating Winning Resumes
37Creating Cover Letters
38Your Network Web
39The Initial Interview Phone Call
40Dress For Success Revisited
41Organizing Your Presentation
42The Follow-up Job Interview Phone Call
43Basic Interviewer Personality Types
44IV. On-line Strategies for Personal Branding & Marketing
45On-line Reputation Management
46Cyberbullying Prevention Strategies
47Miscellaneous Self-Marketing & Promotion Tactics
48How to Network on Social Media Like a Pro: Intro
49Facebook
50Search Engine Optimization for Facebook
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