About
Summary
Explore the intricate dynamics of the travel industry with our comprehensive guide, "Airline Products, Travel Marketing, and Tourism Economics." This book offers a holistic view of the challenges and opportunities shaping the global travel landscape, covering a wide range of topics from marketing strategies to economic principles and airline product innovations.
Dive into the fascinating world of travel marketing, where we discuss digital strategies, branding techniques, customer engagement, and the transformative role of technology. Unravel the economic impact of tourism, demand forecasting, pricing strategies, sustainability initiatives, and the interconnectedness of tourism with local economies and communities.
Our book also offers insights into the ever-evolving airline products and services, including revenue management strategies, ancillary services, loyalty programs, sustainability in aviation, and future trends. Real-world case studies and practical applications provide actionable insights for industry professionals, academics, students, and travel enthusiasts.
With a blend of theoretical knowledge, industry expertise, and practical guidance, "Airline Products, Travel Marketing, and Tourism Economics" is an essential resource for understanding the multifaceted aspects of the travel business, fostering innovation, and navigating the complexities of a dynamic and competitive global market.Book information
Genre
Business and Economics, Politics and Government
