Summary
Clicks are falling even when your influence is rising. Google AI Overviews answer questions on the results page, and your dashboards suddenly look weak. This audiobook-style episode explains the shift from click economy to citation economy, what Google does and does not guarantee, and how to build citation-ready content without promising outcomes you cannot control.
You will get a practical 30-day visibility workflow, a measurement plan that survives zero-click behaviour, and a clear bridge into the MarTech Wake-Up Call: Why tool-heavy stacks collapse under AI pressure, and how to regain control with fewer systems, clearer ownership, and metrics that leadership trust.
