Length49m
About this audiobook
What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It's none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter's job is to sell. Period.?The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Enjoy your ebook "10 Ways To Write More Effective Ads"!
Audiobook details
GenreSelf-Help
Length49 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateDec 27, 2015
LanguageEnglish
Table of contents
1What is advertising?
2Focus on Them, Not You
3Emphasize Benefits, Not Features
4Push Their Emotional Hot Buttons
5The Unique Selling Proposition (USP)
Show all chaptersShow less
6The Headline
7The More You Tell, The More You Sell
8Write To Be Scanned
9The Structure of AIDAS
10Use Takeaway Selling to Increase the Urgency
11Conclusion
Series
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