Zen Art of Marketing
A Complete System for Getting and Keeping CustomersBy Darren McNelis
Length1h 14m
About this audiobook
Why do most businesses struggle to get and keep customers? Because they focus on what they want to say, rather than what actually happens inside their customer's mind. In Zen Art of Marketing, Darren McNelis delivers a powerful system that blends Eastern philosophy with proven direct-response psychology. Instead of relying on expensive branding or random guessing, you will learn how to empty your cup of assumptions and uncover what your market truly wants. This guide reveals how to target the primal buyer brain, identify unmet needs, and sell the exact feeling of relief your customers crave. Discover how to replace unpredictable campaigns with a five-step staircase that turns strangers into lifelong advocates. By giving away your best thinking, using your customer's exact words, and reversing buyer risk, you will build an accountable marketing engine that compounds forever.
Audiobook details
Rating★★★★★ 5.0 (1)
GenreBusiness and Economics, Philosophy
Length1 hr 14 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJan 1, 2007
LanguageEnglish
Table of contents
1Zen Art of Marketing: A Complete System for Getting and Keeping Customers by Darren McNelis
1610. Positioning
2Forward: Where to Start
1711. The Staircase
3Introduction: The Empty Cup
1812. Move the Free Line
4PART 1: THE MINDSET
19PART IV TAKING ACTION
51. You Are a Marketer Now
2013. Headlines
Mostrar todos os capítulosVer menos
62. Three Things That Change Everything
2114. Your Story
7PART II THE PSYCHOLOGY
2215. Words
83. The Chimp in the Boardroom
2316. Asking for Action
94. What They're Really Buying
2417. Design
105. The Unmet Need
2518. Partnerships
116. The Customer Avatar
2619. Referrals
12PART III THE STRATEGY
2720. Attention
137. Direct Response vs. Branding
28Conclusion: The Sound of One Hand Clapping
148. Education as Marketing
29Bibliography
159. Name It and Own It
More from Darren McNelis
The Waterloo IrishmanEdward Costello1h 43m Only with Ultra
Survive Your First BossDarren McNelis1h 1m5.0 (1) Only with Ultra
Survive Your First JobDarren McNelis48m5.0 (1)Free
Future You Doesn't ExistDarren McNelis2h 15m5.0 (1)Free
Escape The Toxic Workplace Darren McNelis52m$4.99 · $0.00
Never Split the DifferenceChris Voss, Tahl Raz8h 7m4.4 (277.7K)$26 · $0.00
The Intelligent Investor Rev Ed.Benjamin Graham17h 48m4.3 (191.5K)$40 · $0.00
The Hard Thing About Hard ThingsBen Horowitz7h 57m4.2 (134.3K)$26 · $0.00
Boundaries for LeadersHenry Cloud7h 36m4.3 (3.6K)$26 · $0.00
The Secret Door to SuccessFlorence Scovel Shinn2h 25m4.5 (2.1K)$1.20 · $0.00
This Is Going to HurtAdam Kay5h 47m4.4 (444.7K)$24 · $0.00
Big TrustShadé Zahrai, Fayçal Sekkouah8h 36m4.6 (406)$26 · $0.00
The Intelligent Investor Third EditionBenjamin Graham, Jason Zweig20h4.4 (156.6K)$46 · $0.00
Bottle of LiesKatherine Eban14h 25m4.4 (12K)$33 · $0.00
The Antiracist Business BookTrudi Lebrón6h 10m4.6 (275)$17 · $0.00
The FormulaJoshua Robinson, Jonathan Clegg10h 41m4.4 (6.9K)$29 · $0.00
Let Them LeadJohn U. Bacon7h 10m4.5 (1.4K)$24 · $0.00
Secrets of the Millionaire MindT. Harv Eker5h 11m4.4 (301.4K)$24 · $0.00
The Person You Mean to BeDolly Chugh9h 6m4.4 (7.2K)$29 · $0.00
BoundlessNick Kostov, Sean McLain9h 17m4.5 (1.1K)$29 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
Let's Talk Mutual FundsMonika Halan7h 5m4.4 (2.4K)$16 · $0.00
Secret PowerDwight Lyman Moody3h 7m4.4 (1.4K)$1.20 · $0.00
The Law of Success in Sixteen LessonsNapoleon Hill2h 39m4.4 (17.2K)$2 · $0.00
Barbarians at the GateBryan Burrough, John Helyar3h 3m4.4 (52.7K)$18 · $0.00
IlluminationsWalter Benjamin10h 12m4.4 (16.2K)$20 · $0.00
That Bird Has My WingsJarvis Jay Masters9h 49m4.4 (13.7K)$29 · $0.00
Tâo Teh KingLaozi2h 34m4.4 (230.9K)$2 · $0.00
SymposiumPlato3h 26m4.4 (97.9K)$1.20 · $0.00
Buddhist Boot CampTimber Hawkeye2h 39m4.4 (8.4K)$18 · $0.00
Enchiridion & The Discourses of Epictetus (Annotated)Arrian Epictetus18h 9m4.4 (3.5K)$2 · $0.00
The Meditations of the Emperor Marcus Aurelius AntoninusEmperor of Rome Marcus Aurelius5h 41m4.4 (1.8M)$1 · $0.00
Crime and PunishmentFyodor Dostoevsky23h 11m4.4 (1.3M)$12 · $0.00
MeditationsMarcus Aurelius5h 52m4.4 (433.7K)$1 · $0.00
Everyday DharmaSuneel Gupta5h 2m4.5 (761)$20 · $0.00
The Joyful Wisdom ("La Gaya Scienza")Friedrich Wilhelm Nietzsche11h 37m4.4 (26.6K)$1 · $0.00
The Art of LivingEpictetus, Sharon Lebell3h 16m4.4 (50.1K)$18 · $0.00
MeditationsEmperor Of Rome Marcus Aurelius7h 23m4.3 (477.5K)$1.20 · $0.00
The Imitation of ChristThomas à Kempis6h 27m4.3 (84.6K)$21 · $0.00
Sadhana: the realisation of lifeRabindranath Tagore3h 49m4.4 (8.6K)$6 · $0.00
SapiensYuval Noah Harari15h 18m4.3 (1.4M) · 1193$33 · $0.00
You BelongSebene Selassie8h 35m4.4 (2.7K)$26 · $0.00
The Song Celestial; Or, Bhagavad-Gîtâ (from the Mahâbhârata)Anonymous2h 18m4.4 (3.2K)$2 · $0.00
The KybalionThe Three Initiates3h 47m4.3 (58.7K)$20 · $0.00
Chuang Tzu: Mystic, Moralist, and Social ReformerZhuangzi14h 42m4.4 (1.2K)$1 · $0.00
You may also like
UptimeLaura Mae Martin5h 42m4.2 (2.4K)$24 · $0.00
The Little Big ThingsThomas J. Peters11h 58m4.0 (1.6K)$29 · $0.00
The Edinburgh Lectures on Mental ScienceT. Troward4h 1m4.4 (1.6K)$2 · $0.00
The Power of Concentration (Unabridged)William Walker Atkinson4h 23m4.0 (4.3K)$1.99 · $0.00
How the World Sees YouSally Hogshead12h 21m4.0 (5.7K)$29 · $0.00
The Essays of Arthur Schopenhauer (translated)Arthur Schopenhauer4h 55m4.3 (3.2K)$4.70 · $0.00
The EnchiridionEpictetus43m4.3 (52.1K)$6 · $0.00
The Articulate AdvocateBrian K. Johnson, Marsha Hunter7h 45m4.2 (341)$19.70 · $0.00
The Essential EnneagramDavid Daniels, Virginia Price4h 30m4.0 (4.4K)$20 · $0.00
The Science of Breath (translated)William Walker Atkinson2h 37m4.1 (3K)$4.60 · $0.00
The Wisdom of LifeArthur Shopenhauer3h 20m4.2 (18.7K)$4.70 · $0.00
WIRED TO ATTRACTArthur Payne2h 58m$6.50 · $0.00
Foundations of managementJuan Antonio Pérez López11h 44m4.5 (21)$13 · $0.00
The Domino EffectElijah C. Prescott9h 16m$4.10 · $0.00
Freely DeterminedKennon M. Sheldon6h 30m3.9 (175)$17
Negotiation Skills for SalespeopleMade for Success9h 49m4.1 (10)$65
Enneagram in Real LifeStephanie Barron Hall9h 44m3.7 (117)$29 · $0.00
The wave of Fortune (Translated)Aleksandr Ivanov1h 12m$4.50 · $0.00
Overcome ProcrastinationFelix KauFmann8h 23m$9 · $0.00
The Art of Conversation: Twelve Golden RulesJosephine Turck Baker1h 7m2.9 (127)$1 · $0.00