The Robert Collier Letter Book
The Ultimate Guide for CopywritingBy Robert Collier
Length15h 16m
About this audiobook
In "The Robert Collier Letter Book," Robert Collier presents an essential compendium that interweaves the art of letter writing with profound insights into human psychology and persuasive communication. The book showcases a rich array of sample letters that serve not only as templates for effective correspondence but also as vehicles for understanding the nuanced interplay between words and emotions. Collier's literary style, characterized by clarity and directness, invites readers to deeply engage with the techniques of building rapport and persuasion, positioning the work within the broader context of 20th-century self-help and marketing literature. Robert Collier, a prominent figure in the early self-improvement movement, drew upon his own experiences in business and marketing to produce this influential text. His background in editorial work and advertising uniquely equipped him to elucidate the principles of effective writing. Collier's passion for impactful communication, shaped by both personal and professional challenges, is evident throughout the book, offering both wisdom and practical guidance that continue to resonate with readers today. This book is highly recommended for anyone seeking to enhance their correspondence skills, from novice writers to seasoned marketers. "The Robert Collier Letter Book" not only cultivates a mastery of letter writing but also equips readers with timeless strategies for connecting with their audience, making it an invaluable resource in both personal and professional communication.
Audiobook details
Rating★★★★ 4.3 (473)
Includes Goodreads, Amazon
GenreBusiness and Economics
Length15 hrs 16 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateNov 19, 2023
LanguageEnglish
Table of contents
1The Robert Collier Letter Book
2PREFACE
3CHAPTER 1 WHAT IS IT THAT MAKES SOME LETTERS PAY?
4CHAPTER 2 HOW TO AROUSE THAT ACQUISITIVE FEELING
5CHAPTER 3 GETTING NEWS INTEREST INTO YOUR LETTER
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6CHAPTER 4 WORD PICTURES THAT MAKE PEOPLE WANT YOUR PRODUCT
7CHAPTER 5 MOTIVES THAT MAKE PEOPLE BUY
8CHAPTER 6 THE PROOF OF THE PUDDING
9CHAPTER 7 SUPPLYING THAT IMPULSE
10CHAPTER 8 HOW TO PUT A HOOK INTO YOUR LETTERS
11CHAPTER 9 THE SIX ESSENTIALS
12CHAPTER 10 HOW IT ALL BEGAN
13CHAPTER 11 THE FIRST OLIVE
14CHAPTER 12 SELLING $2,000,000 WORTH OF O. HENRY STORIES
15CHAPTER 13 A WAR HISTORY THAT SOLD
16CHAPTER 14 BOOKS THAT MANY PEOPLE KNOW
17CHAPTER 15 HOW WELLS’ "OUTLINE" WAS SOLD
18CHAPTER 16 HOW THE BOOKBUYERS SAVED A CAMPAIGN
19CHAPTER 17 A GIANT OF THE MAILS
20CHAPTER 18 THE THIRD FIFTY THOUSAND
21CHAPTER 19 Will You Accept This Little Gift?
22CHAPTER 20 ONE MILLION DOLLARS’ WORTH OF ORDERS IN THE FIRST SIX MONTHS
23CHAPTER 21 HOW CLOSELY CAN YOU FOLLOW UP LEADS?
24CHAPTER 22 WE HELP TO START A STORE
25CHAPTER 23 HOW TO REACH THE LEADERS
26CHAPTER 24 COLLECTING WITH A SMILE
27CHAPTER 25 THE IDEAL SALES LETTER
28CHAPTER 26 HOW TO RAISE MONEY BY MAIL
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