
THE LEAN FIRST SALE
Test your business idea get your first customers avoid wasting moneyBy Salam BOBOMDELength2h 48m
About this audiobook
THE LEAN FIRST SALE is a practical entrepreneurship guide for beginners with limited capital. It teaches entrepreneurs to stop guessing and start testing before investing heavily. Through Alex’s journey and practical examples, including situations relevant to Burkina Faso, the book introduces a simple five-step method: FIND → TEST → OFFER → SELL → DECIDE. Readers learn how to identify real customer problems, validate ideas cheaply, create attractive offers, set prices, sell through accessible channels, and use real customer behavior to make better decisions. The book also includes practical exercises, a workbook, and a 30-Day First Sale Challenge to turn ideas into real sales.
Audiobook details
GenreAction and Adventure, Business and Economics
Length2 hrs 48 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateSep 16, 2026
LanguageEnglish
Table of contents
1PREFACE
2Preface
3PART II — TEST
4Chapter 9 — Presenting Your Product
5INTRODUCTION
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64. What action would show genuine interest?
7DECIDE
8CHAPTER 1: Stop Falling in Love With Your Idea
9Approach B
10CHAPTER 2: Find a Problem People Actually Have
115. Your own experience
12Your next ten conversations
13CHAPTER 3: Choose One Specific Customer
14Desired outcome
15WHAT I KNOW | WHAT I ASSUME
16A practical Burkina Faso scenario
177. Biggest assumption
18CHAPTER 4: Study the Alternatives
195. Doing nothing
20Access
21CHAPTER 5: Score Your Business Idea
226. Business economics
23IDEA 3
24CHAPTER 6: Turn Your Idea Into a Testable Hypothesis
255. Minimum Viable Offer
26CHAPTER 8: Talk to Potential Customers
27Step 8
28CHAPTER 9: Test Demand With a Minimum Viable Offer
29CHAPTER 10: Test the Price
30Price Test Worksheet
31CHAPTER 11: Build an Offer People Can Understand
32One-sentence offer formula
33CHAPTER 12: Write Your First Sales Message
34CHAPTER 13: Choose One Sales Channel
355. Consistency
36CHAPTER 15: Find Your First 10 Prospects
37CHAPTER 16: From Prospect to Conversation
38CHAPTER 17: Handle Objections
39CHAPTER 18: Ask for the Sale
40A useful evidence ladder
41CHAPTER 20: Understand Why People Don't Buy
42A Burkina Faso example
43CHAPTER 21
44CHAPTER 22
459. Measurement
46CHAPTER 23: When Should You Invest More?
47Investment as a learning tool
48Month 1 — Stabilize
49Month 3
50PART VII: THE 30-DAY FIRST SALE CHALLENGE