Promotional Gifts That Grow Your Business
From the recipient's need to measurable results in the age of AIBy Anti Saluneem
Length2h 42m
About this audiobook
Most corporate gift decisions are made in a hurry: the budget is tight, the deadline is close and everyone wants something different. This book shows you how to turn that pressure into a clear, defensible decision. Anti Saluneem, founder of the Estonian promotional gift company Logotrade, starts from one simple principle: the recipient has to want to use the item. The book walks you through the whole project, from understanding the recipient and writing a one-page brief, to choosing and branding products, handing them over and measuring what changed. It includes reading paths for marketers, HR managers, CEOs and executive assistants, practical AI workshops, total cost calculations and real cases. Narrated with an AI-generated digital voice of the author. More: https://www.logo.ee/en
Audiobook details
GenreBusiness and Economics
Length2 hrs 42 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateOct 5, 2026
LanguageEnglish
Table of contents
101 Introduction
202 From the author: a gift must serve the person who receives it
303 Find your reading path
404 Start with the recipient's work, not the product
505 What research shows, and what it doesn't
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606 A one-page brief that saves dozens of emails
707 Understanding the recipient without stereotypes
808 AI as preparer, editor and critic
909 A reliable knowledge pack for AI
1010 Sample AI conversation: from three products to a usable decision
1111 Three lessons from Logotrade's AI work
1212 Growth as a system of measurable improvements
1313 Products you can compare and use
1414 Design, branding and the limits of AI visuals
1515 Real project one. Nortal's blanket and personalised wrap
1616 Real project two. The British Embassy's anniversary notebook
1717 Real project three. Omniva's sauna towel with a woven-in logo
1818 Total cost, taxes and return on the decision
1919 Marketers: from attention to a useful next step
2020 Example: a trade fair that leads to meaningful follow-up
2121 Example: a precise programme targeting eighty companies
2222 VIP clients: listening before a new offer
2323 HR: onboarding built around a day that's ready to go
2424 HR: recognition without compulsory cheerfulness
2525 Example: an employer campaign and the first week
2626 CEO: the investment decision for a gift programme
2727 Executive assistants: a project with an owner and a calendar
2828 Quality, logistics and the moment of handover
2929 Automation that never forgets the person's situation
3030 Measurement: from a click to additional profit
3131 Environment, ethics and trust
3232 A ninety-day implementation plan
3333 Case A. A client campaign from start to decision
3434 Case B. An HR programme where the box doesn't hide how work is organised
3535 Case C. The CEO's annual portfolio and a limited budget
3636 Case D. The executive assistant rescues a last-minute project
3737 Case E. A small work tool, a meaningful follow-up and a positive result
3838 A seasonal calendar and a budget you can actually plan
3939 AI workshop one. From the problem to comparable solutions
4040 AI workshop two. Comparing products without made-up facts
4141 AI workshop three. Campaign copy that genuinely helps
4242 AI workshop four. Total cost and sensitivity analysis
4343 AI workshop five. Feedback analysis and a real improvement
4444 AI workshop six. Pre-mortem: what could go wrong
4545 Worksheet one. Project brief
4646 Worksheet two. Recipient interview
4747 Worksheet three. Product choice decision
4848 Worksheet four. Total cost and break-even point
4949 Worksheet five. Trial plan
5050 Worksheet six. Landing page and email test
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