Audio only
Making Waves
PR strategies to transform your maritime businessBy Ben PinningtonNarrated by Ben PinningtonLength8h 56m
About this audiobook
Do you want to raise awareness and win more business in the global maritime industry?
Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new
chapters on marime tech, AI in PR, and an expanded focus on the U.S. marime market. It sets out clear, practical steps to help you harness the
power of PR to build your profile, grow your business, and protect your reputation.
Listen to this book to learn to:
- Communicate authencally to build trust and aract the best staff, clients, partners, and price points
- Influence the people who maer most by generang posive publicity and awareness in the marime press and across social media
- Reach new global audiences beyond your exisng network
- Safeguard your reputaon through proacve crisis planning
- Cra a compelling ethos that will galvanize your team, clients, and stakeholders
Audiobook details
GenreBusiness and Economics
Length8 hrs 56 mins
Narrated byBen Pinnington
FormatAudiobook
Publish dateMay 6, 2026
LanguageEnglish
Table of contents
1Opening Credits
2Preface
3Introduction
4PART ONE The United States Maritime Industry - Chapter 1: The Promise Of America
5Chapter 2: American Maritime Today
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6Chapter 3: The Periodic Awakening Of The U.S. Merchant Marine
7Chapter 4: U.S. Shipbuilding Reform
8Chapter 5: Energy Power Politics
9Chapter 6: The Mississippi And The Inland River Network - "A Passion That Never Fades"
10Chapter 7: The Great Lakes
11PART TWO PR In Maritime - Chapter 8: Why Maritime PR?
12Chapter 9: The Maritime Industry
13Chapter 10: The Scorpion Dance: Maritime And Tech
14Chapter 11: What Is PR?
15Chapter 12: Brand Ethos And Unique Selling Points
16Chapter 13: Building A Communications Plan
17Chapter 14: Evaluation Methods
18Chapter 15: Harnessing The Power Of The Media
19Chapter 16: Social Media
20Chapter 17: How To Prepare For And Handle A Crisis
21Chapter 18: AI In Public Relations
22Conclusion
23Acknowledgments
24Closing Credits
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