Innovation Culture
Know more in 30 MinutesBy Christian Buchholz, Rainer Krumm
Length1h 55m
About this audiobook
Innovation promises future, prosperity and growth. In order to survive on the market in the long term, companies must constantly come up with new services and products. But
how can a functioning culture of innovation be established in your own company?
Learn in this guide:
why people deal differently with innovations
what challenges are encountered in the company
where the dangers and potentials lie
Audiobook details
GenreBusiness and Economics
Length1 hr 55 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJun 8, 2022
LanguageEnglish
Table of contents
1You’ll know more in 30 minutes!
2Preface
31. Innovation culture
4Conditions for a culture of innovation
5What is innovation?
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6The current situation in the companies
7There is no patent remedy
82. The stages of the innovation culture
9Purple: Innovation sovereignty of the owner
10Red: Success-driven idea development
11Blue: Ideas flow through systems
12Orange: Financial incentives for ideas
13Green: Finding ideas with a sense of unity
14Yellow: The innovation level par excellence
15Turquoise: Value-oriented idea development
163. Dealing with resistance
17Resistors and their origin
18Resistance to value systems
19Examples from everyday life
204. Innovation culture in practice
21Appropriate innovation methods
22The role of leadership
23What can go wrong
24Innovation and the 9 levels
25Fast Reader
26The authors
27Further Reading
28Value-oriented leadership
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