Length2h 22m
About this audiobook
Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force.
This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.
Audiobook details
GenreBusiness and Economics
Length2 hrs 22 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJun 18, 2021
LanguageEnglish
Table of contents
1Know more in 30 minutes!
2Foreword
31. Change is a ‘necessary evil’
4Strategy and change
5How communication usually happens (and why it goes wrong)
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6Change and innovation
7Newness as a double-edged sword
82. The change story
9A problem for every solution
10Change cannot exist in a vacuum
11From strategy to story
123. Allies for your change project
13The stakeholder matrix
14How much do you know about the people you’re talking to?
154. Explaining change clearly
16Three tried-and-tested basic plots
17Real-life stories as analogies for your strategy
18You’ve read the book – now it’s time for change
19Fast Reader
20About the Author
21Further Reading
22Value-oriented leadership
Series
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