Coleção Comunicação & Políticas Públicas, Vol. 31
By Elói Martins Senhoras; Maurício Elias Zouein (organizadores)
Length3h 45m
About this audiobook
The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
Audiobook details
GenreBusiness and Economics, Technology
Length3 hrs 45 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateOct 24, 2018
LanguageEnglish
Table of contents
1S 726t SOUZA, Matheus Felipe Pereira de; SENHORAS, Elói Martins
2EDITORIAL
3CHAPTER 1│ 23 International Business as a scientific field of study
4CHAPTER 2│ 45 The internationalization process of e-commerce
5CHAPTER 3│ 69 A case study of the Alibaba Group
Mostrar todos os capítulosVer menos
6CHAPTER 1
7AS A SCIENTIFIC FIELD OF STUDY
81.4 - International Administration
94 - Partial Conclusions
10CHAPTER 2
11the user
124 e r u g i F
133.5 South American Regional Complex
14A CASE STUDY OF THE ALIBABA GROUP
151.3 - Third Internationalization period of Alibaba Group (2008 - today)
163.1.3 - People
173.2 - Mission, values and company vision
184.1 - SWOT Analysis
194.4 - Globalization Matrix
20FINAL REMARKS
21a periodization of
22In: AMATUCCI, M.
23in
24at: <www.usfunds.com>.
25Project Working Papers, November, <www.cyber.law.harvard.edu>.
26September
27“Internacionalização Empresarial
28e
29[2009]. Available
30NORMAS PARA PUBLICAÇÃO
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