Length3h 38m
About this audiobook
Advertising by Motion Pictures is a non-fiction book written by Ernest A. Dench and published in 1916. It explores the emerging field of advertising through the medium of motion pictures, and provides insights into the techniques and strategies used by advertisers to reach audiences through this new and exciting medium. The book begins by tracing the history of advertising and the rise of the motion picture industry, and explains how advertisers began to recognize the potential of using films as a powerful advertising tool. It then goes on to explore the various ways in which advertisers can use motion pictures to create effective and engaging advertisements, including through the use of catchy jingles, vivid imagery, and compelling storytelling. Throughout the book, Dench provides examples of successful advertising campaigns that have utilized motion pictures, and offers practical advice for advertisers who are interested in creating their own films. He also discusses the challenges and limitations of using motion pictures as an advertising medium and explores some of the ethical concerns that arise when advertisers attempt to manipulate and influence audiences through visual media. "Advertising by Motion Pictures" is an important historical document that sheds light on the early days of the motion picture industry and its role in the development of modern advertising. It provides a fascinating glimpse into the ways in which advertisers have used visual media to shape public opinion and influence consumer behavior, and offers valuable insights into the enduring power of motion pictures as a marketing tool.
Audiobook details
GenreOther
Length3 hrs 38 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateApr 6, 2023
LanguageEnglish
Table of contents
1INTRODUCTION
2I. TELLING YOUR ADVERTISING STORY BY MOTION PICTURES
3II. MOVIE ADVERTISING FROM THE VIEWPOINT OF A FAN
4III. THE DOLLARS AND CENTS OF ADVERTISING BY MOTION PICTURES
5IV. SOME FILM ADVERTISING METHODS FOR THE MANUFACTURER
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6V. SLIDE AND FILM ADVERTISING CONTRASTED
7VI. USING THE FILM TO SECURE FOREIGN BUSINESS
8VII. APPROACHING THE WORKING CLASSES WITH A MOTION-PICTURE PLAY
9VIII. REACHING THE PUBLIC BY MOTION PICTURES
10IX. INTRODUCING ADVERTISEMENTS INTO MOTION-PICTURE NEWSPAPERS
11X. EMPLOYING MOTION PICTURES TO APPEAL TO THE CHILDREN
12XI. SALESMANSHIP DEMONSTRATIONS BY THE FILM
13XII. EQUIPPING A PRIVATE MOTION-PICTURE THEATER FOR BUSINESS PURPOSES
14XIII. INTRODUCING COMPETITIONS IN AD. MOTION PICTURES
15XIV. BRINGING OUT THE INDIVIDUALITY OF DRY GOODS BY MOTION PICTURES
16XV. BOOSTING CITIES AND PLEASURE RESORTS BY MOTION PICTURES
17XVI. ADVERTISING RAILROADS BY THE MOVIES
18XVII. GETTING OVER THE PURENESS OF YOUR FOOD PRODUCTS BY A FILM
19XVIII. SELLING AUTOMOBILES AND ACCESSORIES BY MOTION PICTURES
20XIX. CLINCHING AGRICULTURAL MACHINERY SALES BY MOTION PICTURES
21XX. HOW PUBLISHERS CAN CAPTURE BUSINESS FROM THE EVER-ENCROACHING FILM PRODUCER
22XXI. ADVERTISING YOUR NEWSPAPER WITH A MOTION PICTURE
23XXII. SELLING SHOES BY MOTION PICTURES
24XXIII. FILM ADVERTISING FROM THE PHOTOPLAYER’S VIEWPOINT
25XXIV. ADVERTISING FILM CIRCULATION
26XXV. COVERING THE MOTION-PICTURE FIELD BY MAGAZINES
27XXVI. FUTURE DEVELOPMENTS OF ADVERTISING BY MOTION PICTURES
28XXVII. BOOSTING YOUR TRADE WITH A POPULAR PLAYER
29XXVIII. BOOSTING YOUR BUSINESS WITH AN ADVERTISING MOTION PICTURE
30XXIX. PULLING MOVIE-SLIDE ADVERTISING OUT OF THE RUT
31XXX. MAINTAINING THE INTEREST IN SLIDE ADVERTISING
32XXXI. INDIVIDUALITY IN SLIDE ADVERTISING
33XXXII. THE PERSONAL ELEMENT IN SLIDE ADVERTISING
34XXXIII. ARE YOUR SLIDES TRUTHFUL?
35XXXIV. OBTAINING THE BEST RESULTS FROM SLIDE ADVERTISING
36XXXV. SELECTING THE THEATER FOR YOUR AD. SLIDE
37XXXVI. HANDLING THE ANTI-AD. SLIDE EXHIBITOR
38XXXVII. HAVING YOUR MOVIE AD. SLIDES SHOWN TO THE BEST ADVANTAGE
39XXXVIII. THE IDEAL SLIDE FOLLOW-UP MEDIUM
40XXXIX. ATTRACTING FARMERS TO TOWN
41XL. CAPITALIZING POPULAR SCREEN PLAYERS IN SLIDE ADVERTISING
42XLI. ATTRACTING TRADE WITH PHOTOPLAY STARS
43XLII. TAKING ADVANTAGE OF ERRORS IN PHOTOPLAYS
44XLIII. HOW THE BOOK DEALER CAN TAKE ADVANTAGE OF THE MOVIE ADAPTATION MANIA
45XLIV. SELLING REAL ESTATE BY THE FILM
46XLV. ADVERTISING YOUR DEPARTMENT STORE BY MOTION PICTURES
47XLVI. HITCHING MOTION PICTURES TO MUSICAL ADVERTISING
48XLVII. DEVELOPING “HAVE A GARDEN” MOVEMENT WITH PHOTOPLAY THEATER HELP
49XLVIII. NAMING SODA-FOUNTAIN CONCOCTIONS AFTER MOVIES
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