Viral Video. Content is king, distribution is queen. Social video advertising: discover the most advanced industry techniques to make a Youtube video go viral
By Dario Caiazzo, Andrea Febbraio, Umberto Lisiero
Length3h 7m
About this audiobook
Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what are the 7 golden rules that you must follow to make a video become viral: to make sure it spreads, it propagate through the network attracting an increasing number of contacts, views and shares.
From the choice of content, distribution channel, the right engagement time to reach
different audiences to the confidential "Techniques Jedi" and the ingredients of the "Mojito Mix" this book offers five valuable tips for optimizing video distribution and to reach that tipping point beyond which one can speak of viral-hit and interaction between brands, messages, and online and offline public Viral Video is a user manual for media agencies, clients and creative or just curious who want to understand what are the secrets to promote a branded content on the Internet or to understand the World of Viral Videos.
Audiobook details
Rating★★★ 3.3 (19)
Includes Amazon, Goodreads
GenreTechnology, Business and Economics
Length3 hrs 7 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJun 24, 2013
LanguageEnglish
Table of contents
1Introduction
21. The explosion of online video
32. Online Video Advertising
43. Social Video Advertising: Introduction to Jedi techniques
54. The King: Content
Show all chaptersShow less
65. The Queen: Distribution
76. Advanced techniques and Jedi Tricks
87. Monitoring and results analysis
98. Anatomy of a viral video
109. Audience buying, Is the future already here?
11Conclusions
12Webliography
13Link index
14Index of tag_words
15Acknowledgement
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