Audio only
The Shark’s Paintbrush
Biomimicry and How Nature Is Inspiring InnovationBy Jay HarmanNarrated by Steven CrossleyLength11h 50m
About this audiobook
Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?
Since the Industrial Revolution, manufacturers have built things by a process known as "heat, beat, and treat." They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy and cost efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.
In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature's hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.
Audiobook details
GenreScience and Nature, Business and Economics
Length11 hrs 50 mins
Narrated bySteven Crossley
FormatAudiobook
Publish dateJun 25, 2013
LanguageEnglish
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