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The Set Point

Securing the future of volleyballBy Ary Graça, Maureen Flores

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Length3h 34m

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"This book examines the trail blazed by the FIVB that culminated in the partnership with CVC Capital Partners. The authors explain each step of the way from the moment the FIVB's President acknowledged the lack of financial sustainability to secure the future of volleyball and his courageous decision to develop a new event based on cutting-edge technology, which led to financial innovation. The cutting-edge event is the Volleyball Nations League (VNL). It has three characteristics that fascinate the Volleyball Family. First, the determination of all parties involved in changing the sport, leveraging volleyball to the family entertainment industry. Second, the avenue of opportunities for innovation and sustainability opened by its implementation. Third, and most important for this book, it led the FIVB to CVC. However, sustainability does not take place overnight. The FIVB had to invest persistently in governance and in best management practices to reach the necessary state of preparedness before going to the market. Volleyball needed a shake-up. And that shake-up is happening."

Journey

Audiobook details

GenreOther

Length3 hrs 34 mins

Narrated byListen with 1,000+ voices

FormateBook with Audio

Publish dateJan 12, 2022

LanguageEnglish

1Foreword: Fabio Azevedo, The FIVB General Secretary

2Foreword: Luiz Fernando Lima, Volleyball World - Board of Directors - Chair

3Foreword: Nicolas Brabeck-Letmathe and Torsten Koster’, Baussan Concept SA

4Introduction by Dr. Ary S. Graça F°, FIVB President

5Introduction by Prof. Maureen Flores D.Sc.

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6Chapter I. The Mega-Rally

71.1. The deal

81.2. Financial innovations in sport

91.3. The trail blazed

10Chapter 2. Why Changing? Because Volleyball Must Welcome Postmodernity

112.1. Seizing the change

122.2. The chance: management first

13Chapter 3. Volleyball World and the VNL

143.1. Volleyball World by Finn Taylor

153.2. The challenge of creating a new sports event

163.3. The creation of the VNL from the beginning

173.4. Bidding to host the VNL Finals

18Chapter 4. The VNL Marketing and Communication Strategy

194.1. Brand management of a professional sports organisation

204.2. Consistency and recognition: the VNL brand experience

214.3. Looking for congruence: what is the uniqueness of volleyball?

224.4. Looking for congruence: what moves the fan?

234.5. Looking for congruence: what moves the sponsor?

24Chapter 5. Going Global with State-of-the-Art Technology and Social Media

255.1. The social media strategies in the world of sports organisations

265.2. The OTT challenge

27Chapter 6. The FIVB and its Development Strategy

286.1. The pain and the glory of being an elite athlete

296.2. Qualification and development of new talents

30Chapter 7. The Path to the Future

317.1. The why? question

327.2. Volleyball needs to become a proactive actor within the sports tech market

337.3. Volleyball should be managed by data-driven organisations

347.4. Volleyball organisations must welcome new ideas

357.5. Tips for the new marketing strategy

367.6. Professional athletes’ educational agenda

37Chapter 8. Know More About

388.1. Know more about: comments on the methodology

398.2. Know more about: a short history of volleyball

408.3. Know more about: innovation in sport

418.4. Know more about: comments on the FIVB’S Consumer Research 2019 main findings that directly relate to the VNL

428.5. Know more about: the FIVB press release 75

438.6. Know more about: the FIVB press release 76

44The World of Volleyball

45About the Authors

46About the Authors Maureen Flores

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The Set Point

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