Audio only
Length7h 3m
About this audiobook
Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect by convincing him that the thing you want him to buy will best fulfill his needs and desires.
In fact, it is creating a want that did not exist before.
Creative selling is an individual accomplishment. It embraces you and the power within you to think and to create.
These qualities and attributes are individual, and no one but you can develop them. Therefore, my purpose is to help you to develop them by drawing on the latent forces within you.
During the past 42 years it has been my good fortune to talk to thousands of people in all kinds of business, in all walks of life, in all kinds of places, and under all conditions. In that time, I have sold both tangibles and intangibles by
every conceivable selling method. I have been able to combine first-hand knowledge with experience and to make a first-hand study of the actions and reactions of people.
Contents
1. I STUBBED MY TOE
2. YOUR PLACE IN OUR ECONOMY
3. How TO ATTRACT THE PROSPECT
4. How TO CREATE A SALE
5. WHY THE PROSPECT BUYS
6. HOW TO TURN OBJECTIONS INTO SALES
7. HOW TO PERFECT YOUR SALES PLAN
8. THE POWER THAT SELLS
9. THE SCIENTIFIC TIME AND WAY TO CALL ON A
PROSPECT
10. THE PHILOSOPHY OF SELLING
11. How TO CLOSE A SALE
12. How THE LAW OF AVERAGES CAN DOUBLE
YOUR SALES
13. THE ACCUMULATED VALUE OF SALES EFFORT
14. THE MAGIC POWER OF PERSONALITY
15. How TO MAKE APPOINTMENTS
16. WATCH YOUR WORDS
17. How TO TURN YOUR IMAGINATION INTO A
JUNIOR SALESMAN
18. How TO TURN HUNCHES INTO CUSTOMERS
19. How TO GET CHARGED UP AND GO AHEAD
20. THE SECRET POWER OF CHARM
21. A LETTER HE WILL REMEMBER
22. TAKE THE BRAKES OFF
23. You LIVE IN CLOVER
24. How THOUGHT AND LOVE DO IT
Audiobook details
Rating★★★★ 4.3 (20)
Includes Amazon, Goodreads
GenreBusiness and Economics, Self-Help
Length7 hrs 3 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateNov 25, 2014
LanguageEnglish
Table of contents
1To All Salesmen Everywhere
2Introduction How this book can help you
31. I Stubbed My Toe
4How My Hundred-Thousand-Dollar Dream Came True
5How an Idea Gave Me Faith
Show all chaptersShow less
6How I Converted Faith into Results
7The Essentials of a Good Sales Plan
8A Lesson from the Actor
9A Sales Plan Gets Results
102. Tour Place in Our Economy
11The Need for Creative Selling
12How to Overcome Negative Thinking
13How Courage Gives You Power
14How to Make Your Effort Pay Off
153. How to Attract the Prospect
16How to Attract the Prospect’s Interest
17How to Use the Law of Attraction to Make Sales
18The Importance of Knowing Yourself
19The Three Sources of Sales
20Your Prospect Has Three Main Interests
21The Three Advantages Your Prospect Desires
22You Have to Give in Order to Get
23How to Turn Your Creative Power into Cash
244. How to Create a Sale
25A Good Sales Plan Can Create a Market
26Gain Your Prospect’s Interest by Showing Interest in Him
27You Must Plant Ideas to Harvest Sales
28Get the Facts, Then Study Your Prospect
29How to Present Your Sales Plan
30The Importance of the Right Word in the Right Place
31How to Build Your Sales Plan Scientifically
32The Power of Thought Forces
335. Why the Prospect Buys
34Anticipate Your Prospect’s Questions
35The Five Scientific Reasons Why a Prospect Buys
361. The Prospect Buys It Because He Needs It
372. The Prospect Buys It Because He Can Use It
383. The Prospect Buys It Because It Adds To His Wealth By Owning It
394. The Prospect Buys It Because It Will Satisfy His Pride
405. The Prospect Buys It Because It Will Satisfy His Caution
41How to Use These Motives to Make Sales
426. How to Turn Objections into Sales
43How to Prove an Objection Is Groundless
44Dont Sell the Product, Sell Its Advantages
45How Creative Thinking Turns Objections into Sales
46An Objection Is Often a Reason for Buying in Disguise
47How to Get Around an Objection
48The Importance of Constructive Suggestions
49How Creative Selling Will Increase Your Sales
507. How to Perfect Tour Sales Plan
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