The Figure of the Author in a Global Context
a case study of Gabriel García Márquez and his authorial brandBy Raphaele Freire Limas
Length2h 6m
About this audiobook
Throughout the history of the publishing industry, the figure of the author has undergone major transformations. The modernization and development of consumer societies enabled the marketing and promotion of authors as true brands. The purpose of this book is to analyze the life and work of Gabriel García Márquez and how, through the promotion mechanisms used by the publishing industry, his name became a global brand. This book also explores the impacts that García Márquez's role, as a post-colonial author and exponent of magical realism in Latin America, generated for his recognition inside and outside the continent.
Audiobook details
GenreLiterary Classics
Length2 hrs 6 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJun 2, 2021
LanguageEnglish
Table of contents
1ACKNOWLEDGEMENTS
2INTRODUCTION
3POSTCOLONIAL LITERATURE
4THE CHARACTER OF THE BOOM AND THE EMERGENCE OF GABRIEL GARCÍA MÁRQUEZ
5GABRIEL GARCÍA MÁRQUEZ’S LITERARY PRESTIGE AND GLOBAL BRAND
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6I. THE AUTHOR FIGURE IN A GLOBAL WORLD
7INTRODUCTION
8TRANSFORMATIONS OF THE AUTHOR FIGURE
9POSTCOLONIAL AUTHORS IN A GLOBAL MARKETPLACE
10MAGICAL REALISM, THE MARVELOUS REAL AND MACONDISMO
11II. THE LATIN AMERICAN LITERARY BOOM
12INTRODUCTION
13CAUSES OF THE BOOM
14BOOM AUTHORS
15THE IMPACT OF PUBLISHING HOUSES FOR THE MOVEMENT
16III. THE FIGURE OF GABRIEL GARCÍA MÁRQUEZ
17INTRODUCTION
18POLITICAL AND SOCIAL INFLUENCES IN THE WORKS OF GABRIEL GARCÍA MÁRQUEZ
19GABRIEL GARCÍA MÁRQUEZ: A LATIN AMERICAN HERO
20THE INTERNATIONAL PRESTIGE OF GABRIEL GARCÍA MÁRQUEZ
21IV. GABRIEL GARCÍA MÁRQUEZ: A GLOBAL BRAND
22INTRODUCTION
23TRANSFORMATIONS WITHIN THE PUBLISHING INDUSTRY IN LATIN AMERICA AND THE CONCEPT OF AUTHOR BRAND
24GABRIEL GARCÍA MÁRQUEZ AS A GLOBAL BRAND
25FINAL CONSIDERATIONS
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