Length4h 39m
About this audiobook
The CMO role isn't dying. It's being reset. AI has collapsed the cost of execution and exposed a marketing model built for a broadcast world that ended. In The Big Bold CMO, Matt Gosselin lays out the reset: a leadership operating system for an era where judgment, taste, and trust are the scarcest assets. The machine isn't the enemy. Apathy is.
"I went into this expecting another polite marketing book about prompt engineering and tool stacks. Instead, Gosselin holds up an uncomfortable mirror to the entire function." - Jason Spaulding, Global Product Marketing Lead, EY
"In the boardroom, the most important AI question isn't 'how fast?' but 'who decides?' The Big Bold CMO answers both with rare clarity." - Hugo Goicochea, Board Member, Former CEO, IBM (Ecuador) and Canvia (Peru)
Foreword by Dr. Koen Pauwels.
Audiobook details
GenreBusiness and Economics, Technology
Length4 hrs 39 mins
Narrated byRecorded Track
FormatAudiobook
Publish dateOct 25, 2026
LanguageEnglish
Table of contents
1Opening Credits
2Foreword
3Preface
4My View from a Bench
5Chapter 1: The Break Point
Show all chaptersShow less
6Chapter 2: Built for a World That Ended
7Chapter 3: The Decade of Accumulation
8Chapter 4: The Great Inversion
9Chapter 5: Trust at a Human Level
10Chapter 6: Maintaining the Business Partnership
11Chapter 7: The New AI Music
12Chapter 8: The New CMO Stack
13Chapter 9: The Climb
14Chapter 10: The Measurement Reset
15Chapter 11: Guardians and Advisors
16Chapter 12: How It All Comes Together
17Chapter 13: What Not to Give Up in the AI Era
18Chapter 14: Conviction as Infrastructure
19Chapter 15: With Love…
20Acknowledgments
21Closing Credits
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