The Art & Practice of Typography
A Manual of American Printing, Including a Brief History up to the Twentieth CenturyBy Edmund G. Gress
Length10h 53m
About this audiobook
In "The Art & Practice of Typography," Edmund G. Gress delves into the intricate and nuanced world of typography, exploring its profound influence on visual communication. With a blend of practical insights and theoretical discourse, Gress navigates the history, techniques, and aesthetics of type design, making the case for typography'Äôs role as an art form in itself. The text is enriched by a meticulous examination of typefaces, layout principles, and the psychological impact of typography on readers, making it an essential guide for both designers and scholars alike. Edmund G. Gress, a renowned typographer and educator, has dedicated much of his career to the study of visual language and its applications in various media. His background in fine arts and graphic design, combined with a passion for teaching, inspired him to create a comprehensive resource that bridges the gap between craft and theory. Gress's firsthand experiences in the field have informed his insights, leading to a work that resonates with both contemporary and historical perspectives on typography. This book is highly recommended for anyone interested in the artistry behind the written word, from graphic designers and students to scholars of visual culture. Gress'Äôs rich content not only enhances technical knowledge but also inspires a deeper appreciation of typography as a pivotal element of communication in our visual world.
Audiobook details
GenreOther
Length10 hrs 53 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateOct 31, 2023
LanguageEnglish
Table of contents
1AUTHOR’S PREFACE
23PACKAGE LABELS
2SYNOPSIS OF CONTENTS
24BUSINESS CARDS
3LIST OF REPRODUCTIONS
25THE BLOTTER
4LIST OF DESIGNERS
26POSTERS, CAR CARDS, WINDOW CARDS
5WHEN BOOKS WERE WRITTEN
27ADVERTISEMENTS
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6THE ORIGIN OF TYPOGRAPHY
28NEWSPAPERS
7THE SPREAD OF TYPOGRAPHY
29PERIODICALS
8TYPOGRAPHY IN COLONIAL DAYS
30HOUSE-ORGANS
9TYPOGRAPHY IN THE 19th CENTURY
31Six Representative Standard Roman Type-Faces
10THE “LAYOUT” MAN
32Development of the Roman Type-Face
11HARMONY AND APPROPRIATENESS
33Characteristics of Roman Type-Faces
12TONE AND CONTRAST
34Legibility of Type-Faces
13PROPORTION, BALANCE AND SPACING
35Italic Types
14ORNAMENTATION
36Text Types
15THE TYPOGRAPHY OF BOOKS
37Block Types
16BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
38Bold Types
17CATALOGS
39Ornamental Types
18PROGRAMS
40Types for Special Purposes
19ANNOUNCEMENTS
41The Influence of Goudy
20TICKETS
42IMPRINTS
21LETTERHEADS & ENVELOPS
43APPENDIX Holiday Greetings
22BILLHEADS & STATEMENTS
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