Strategy is tangible - and something we do together
By Sanne Markwall & Henriette RaldAbout this book
Summary
"Strategy is tangible - and something we do together" provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps.</p><p> </p><p>Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability.</p><p> </p><p>Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "do-it-yourself" manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.Book information
Genre
Business and Economics
Length
3 hrs 13 mins
Publish date
Dec 17, 2025
Language
English
About the Author
Sanne Markwall & Henriette Rald
Table of Contents
1Introduction
30Four scenarios
2Preface
31Do you notice anything new?
3Introduction
32Summary
4CHAPTER 1: Introduction to strategy and to the book
33CHAPTER 7: Vision, mission and values (step 5)
5Good strategy work is about reuse and rethinking
34The vision – what you are striving for