Strategy is tangible - and something we do together
By Sanne Markwall & Henriette Rald
Length3h 13m
About this audiobook
"Strategy is tangible - and something we do together" provides a practical, no-nonsense guide to demystifying strategy work. Authors Sanne Markwall and Henriette Rald introduce a simple, structured 3-phase model that transforms complex strategic thinking into concrete, actionable steps.</p><p> </p><p>Moving beyond heavy theory, this book focuses on what actually works: making difficult choices, involving employees, and ensuring execution. It guides you through essential tools like SWOT, PESTEL, and Must-Win Battles, while integrating modern imperatives like Artificial Intelligence and sustainability.</p><p> </p><p>Whether you are a CEO of an SME, a strategy manager, a board member, or a student, this book offers the tools to turn strategic ambitions into reality. It serves as a "do-it-yourself" manual for creating a living strategy that doesn't just sit on a shelf but drives daily operations and growth.
Audiobook details
GenreBusiness and Economics
Length3 hrs 13 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateDec 17, 2025
LanguageEnglish
Table of contents
1Introduction
2Preface
3Introduction
4CHAPTER 1: Introduction to strategy and to the book
5Good strategy work is about reuse and rethinking
Show all chaptersShow less
6How to use this book
7CHAPTER 2: Preparation
8What is the level of ambition?
9Who should be involved?
10Important documents
11CHAPTER 3: The external perspective – view the organisation from the outside in (step 1)
12The wider world
13The industry
14Customers
15Use the insights to formulate opportunities and threats
16Summary
17CHAPTER 4: The internal perspective – see the organisation from the inside out (step 2)
18Four bottom lines
19Infrastructure
20Owner’s and manager’s preferences
21Use the insights to formulate strengths and weaknesses
22Summary
23CHAPTER 5: Artificial intelligence and sustainability (step 3)
24Artificial intelligence
25Find inspiration
26Sustainability
27Use the insights to formulate strengths, weaknesses, opportunities and threats
28Summary
29CHAPTER 6: The future – no one knows what it holds, but we are all helping to shape it (step 4)
30Four scenarios
31Do you notice anything new?
32Summary
33CHAPTER 7: Vision, mission and values (step 5)
34The vision – what you are striving for
35The mission – why you go to work every day
36The values – the way you behave
37Summary
38CHAPTER 8: The important opt-outs and strategic change requirements (step 6)
39The prioritised SWOT
40The activated SWOT – the TOWS model
41The red and green traffic lights
42Summary
43CHAPTER 9: From traffic lights to themes and goals (step 7)
44Describe the battles you need to win
45Set relevant goals
46A brief review of the vision and mission
47Summary
48CHAPTER 10: Time to execute (step 8)
49You must prioritise again and again
50Keep it simple and make it visual
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