Revenue Realism and Resilience - The Sales Leader’s Playbook for Founders & Scale-Ups

Antony Bream

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Length5h 34m

About this audiobook

Revenue Realism & Resilience is a practical playbook for founders and sales leaders who want to build scalable, sustainable revenue without the chaos, pressure, and unpredictable pipelines that undermine growth. Drawing on real-world experience across fintech, regtech, and enterprise software, the book introduces the PRINCE™ buying process and other proven frameworks designed to align sales with how customers actually make decisions. Through a mix of field-tested lessons, tools, coaching insights, and strategic guidance, Antony shows how to qualify better, manage partners effectively, build repeatable processes, and create the discipline needed for predictable revenue. The result is a smarter, calmer, and more resilient commercial engine capable of scaling from early-stage traction to enterprise growth.

Journey

Exploration

Adventure

Audiobook details

GenreBusiness and Economics, Self-Help

Length5 hrs 34 mins

Narrated bySelect Your Own

FormateBook with Audio

Publish dateSep 1, 2025

LanguageEnglish

1Introduction

75.0 The Sales Method that Actually Works: A breakdown of my PRINCE™ methodology and why it’s different

21.0 How I Got Here: Early Career & Inflexion Points (pt. 1)

86.0 Sales + Marketing = Misalignment by Default: How to align GTM, marketing and product to one commercial truth

31.0 How I Got Here: Early Career & Inflexion Points (pt. 2)

97.0 When the Pipeline Lies: The KPI’s that matter and the ones that kill deals

42.0 WTF Is a GTM Strategy Anyway?: Fail to Plan - Plan to Fail

108.0 You’re Not Ready to Scale Yet: A diagnostic for when you should (and shouldn’t) think about investment

53.0 From Founder Led Sales to Repeatable Revenue: The inflection points every startup face and most mishandle

119.0 The Role of AI and the Future of Sales: Sales Game Changer or Sales Killer

Show all chapters

64.0 Your First 10 Customers Don’t Count: How to validate ICP and stop chasing vanity logos

1210.0 What I would Tell my 30 Year Old Self: Lessons Learned Along the Way

About the author

Antony Bream

Antony Bream is a seasoned sales leader, advisor, and founder of Ribbit Consulting, specialising in helping B2B technology companies scale with clarity, confidence, and commercial discipline. With more than twenty years in enterprise software, fintech, and regtech, Antony has guided founders, scale-ups, and established financial institutions through complex sales challenges and go-to-market execution. This book brings together decades of experience from boardrooms, startup journeys, and international growth programmes to help founders sell smarter, build stronger teams, and scale sustainably.View all by Antony Bream