Audio only
Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and FlopsBy Jim FredrickNarrated by Jim FredrickLength12h 35m
About this audiobook
In a world where movie marketers are the stars of the story,
Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as
The Shawshank Redemption to the widely beloved
Harry Potter franchise, to commercial failures like
The Adventures of Pluto Nash and
Fired Up!
Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces,
Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Audiobook details
Rating★★★★ 4.0 (56)
Includes Goodreads, Amazon
GenreBiography and Memoir, Other
Length12 hrs 35 mins
Narrated byJim Fredrick
FormatAudiobook
Publish dateOct 15, 2024
LanguageEnglish
Table of contents
1Opening Credits
26The Independents
2A Note on the Audiobook
27Before The West Wing
3Cold Open
28Selling Shakespeare
4ACT 1
29Sex Sells
5Prologue
30Sundance
Show all chaptersShow less
6A Foot in the Door
31Seinfeld
7Intralink
32Hugh, Elizabeth, Organ Abduction
8What's a Trailer?
33Merging
9My First
34ACT 3
10"Where Are My Balls?"
35The Studio
11Main Title Design
36The New Kid in Town
12Jack Nicholson
37One Creepy Snowman
13Guardians at the Editing Room Door
381999
14The Client
39Robert De Niro: Comedian
15ACT 2
40Everybody's Problem
16Opportunity Knocks
41Becoming Kubrick
17Breaking Ankles
42Smart Sharks
18Yee-Haw!
43Playability vs. Marketability
19Nobody Knows Anything
44Farewell to the Kings
20Flying Elvises
45Desert Warfare
21Lose the Cigar
46Star Power
22You Can't Handle the Truth!
47Is the Customer Always Right?
23The Golf Club Room
48The Battle for Opening Weekend
24The Winning Streak
49The Assignment of a Lifetime
25Shawshank
50Disaster at the Box Office
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