Audio only
Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and FlopsBy Jim FredrickNarrated by Jim FredrickLength12h 35m
About this audiobook
In a world where movie marketers are the stars of the story,
Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as
The Shawshank Redemption to the widely beloved
Harry Potter franchise, to commercial failures like
The Adventures of Pluto Nash and
Fired Up!
Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces,
Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Audiobook details
GenreBiography and Memoir, Other
Length12 hrs 35 mins
Narrated byJim Fredrick
FormatAudiobook
Publish dateOct 15, 2024
LanguageEnglish
Table of contents
1Opening Credits
26The Independents
2A Note on the Audiobook
27Before The West Wing
3Cold Open
28Selling Shakespeare
4ACT 1
29Sex Sells
5Prologue
30Sundance
Show all chaptersShow less
6A Foot in the Door
31Seinfeld
7Intralink
32Hugh, Elizabeth, Organ Abduction
8What's a Trailer?
33Merging
9My First
34ACT 3
10"Where Are My Balls?"
35The Studio
11Main Title Design
36The New Kid in Town
12Jack Nicholson
37One Creepy Snowman
13Guardians at the Editing Room Door
381999
14The Client
39Robert De Niro: Comedian
15ACT 2
40Everybody's Problem
16Opportunity Knocks
41Becoming Kubrick
17Breaking Ankles
42Smart Sharks
18Yee-Haw!
43Playability vs. Marketability
19Nobody Knows Anything
44Farewell to the Kings
20Flying Elvises
45Desert Warfare
21Lose the Cigar
46Star Power
22You Can't Handle the Truth!
47Is the Customer Always Right?
23The Golf Club Room
48The Battle for Opening Weekend
24The Winning Streak
49The Assignment of a Lifetime
25Shawshank
50Disaster at the Box Office
Left for DeadEbony Canion5h 34m$17
Invisible StormJason Kander6h 48m$24 · $0.00
Forever BoyKate Swenson9h 27m$29 · $0.00
You Are Worth ItKyle Carpenter, Don Yaeger8h 53m$29 · $0.00
The Happiest Man on EarthEddie Jaku3h 48m$7 · $0.00
MotherlandJulia Ioffe17h 52m$40 · $0.00
Evidence Not SeenDarlene Deibler Rose11h 11m$29 · $0.00
A Bridge Not Too FarDeepak Ohri4h 55m$15
Where Cowards Go to DieBenjamin Sledge8h 42m$20 · $0.00
Will You Love Me?Cathy Glass9h 5m$29 · $0.00
Designing Terry Pratchett’s DiscworldPaul Kidby3h 52m$20 · $0.00
HostageEli Sharabi5h 25m5.0 (1)$24 · $0.00
A Narrative of Some of the Lord's Dealings With George Müller (The Complete Four-Volume Edition)George Müller43h 37m$2 · $0.00
Finding MeViola Davis9h 15m5.0 (2)$29 · $0.00
Scandal Between the Sheets & Stranded with the Tempting StrangerBrenda Jackson9h 22m$24 · $0.00
The complete novelsJane Austen73h 18m$3.50 · $0.00
The Dangerous Truth about Today’s MarijuanaLaura Stack CSP, MBA9h 57m5.0 (1)$20 · $0.00
The Boys and MeMark Miller8h 32m$23
The Complete Works of William ShakespeareWilliam Shakespeare89h 26m$3.50 · $0.00
Birdie & HarlowTaylor Wolfe7h 50m$26 · $0.00
The King James Bible (Annotated)Various Authors83h 36m$2 · $0.00
The Holy Bible - 1 SamuelKing James2h 13m3.0 (1)$3 · $0.00
KJV Holy BibleBroadStreet Publishing Group LLC96h 16m$10 · $0.00
Book of ColossiansUnknown Author16m$8
The American Standard Bible — The Gospel of MatthewMatthew3h 56m$2 · $0.00
Everyday Chanakya | Time Management S01E08Radhakrishnan Pillai42m$4
Bad Fat Black GirlSesali Bowen6h 32m$24 · $0.00
The King James Audio Bible New Testament CompleteChristopher Glyn20h 2m5.0 (1)$12 · $0.00
Faiths CheckbookCharles Spurgeon12h 44m$11 · $0.00
Be Wild Be FreeAmber Fossey26m$7 · $0.00
Ten Things I Wish You Knew About Your Child's Mental HealthDr. Billy Garvey4h 53m$20 · $0.00
Designing Terry Pratchett’s DiscworldPaul Kidby3h 52m$20 · $0.00
The Chosen Book OneAmanda Jenkins, Kristen Hendricks, Dallas Jenkins3h 8m$10 · $0.00
The Lives of BrianBrian Johnson9h 45m$29 · $0.00
The Boy, the Mole, the Fox and the HorseCharlie Mackesy58m$11 · $0.00
Expository Thoughts on the Gospel of LukeJ.C. Ryle27h 13m$18 · $0.00
CrossroadsKaleb Dahlgren7h 56m$26 · $0.00
Across the RiverKent Babb11h 40m$29 · $0.00
Brain Training for RidersAndrea Monsarrat Waldo5h 56m$19 · $0.00
My Effin' LifeGeddy Lee17h 11m5.0 (1)$40 · $0.00
You may also like
No SecretsGraham Bidstrup11h 57m$29 · $0.00
Diplomatic: A Washington memoirJoe Hockey11h 46m$29 · $0.00
Not Just CricketPradeep Magazine12h 52m$33 · $0.00
Chasing HillaryAmy Chozick12h 33m$33 · $0.00
The Man Without a Country (Annotated)Edward Everett Hale2h 12m$2 · $0.00
Memo to the President ElectMadeleine Albright10h 1m$29 · $0.00
Screen SaverNat Segaloff7h 26m$17
As a JewSarah Hurwitz8h 36m$26 · $0.00
The Fame GameRamon Hervey II11h 46m$29 · $0.00
Sing to MeLA Reid9h 39m$29 · $0.00
The Adventures of a Three-Guinea WatchTalbot Baines Reed8h 25m$2.30 · $0.00
The Education of a SenatorSen. Lamar Alexander19h 26m$35
Marse Henry, CompleteHenry Watterson13h 34m$2 · $0.00
The First FivePatrick Harris II5h 4m$20
Before I was a Critic I was a Human BeingAmy Fung4h 40m$24 · $0.00
Religious LiteracyStephen Prothero10h 8m$29 · $0.00
Autobiography of Andrew CarnegieAndrew Carnegie12h 50m$2 · $0.00
The Silver ChaliceThomas B. Costain24h 46m$1 · $0.00
A European LifeMichael Tracy6h 13m$7 · $0.00
Collections and RecollectionsGeorge William Erskine Russell11h 50m$2 · $0.00