Audio only
Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and FlopsBy Jim FredrickNarrated by Jim Fredrick
Length12h 35m
About this audiobook
In a world where movie marketers are the stars of the story,
Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as
The Shawshank Redemption to the widely beloved
Harry Potter franchise, to commercial failures like
The Adventures of Pluto Nash and
Fired Up!
Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces,
Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Audiobook details
GenreBiography and Memoir, Other
Length12 hrs 35 mins
Narrated byJim Fredrick
FormatAudiobook
Publish dateOct 15, 2024
LanguageEnglish
Table of contents
1Opening Credits
40Everybody's Problem
2A Note on the Audiobook
41Becoming Kubrick
3Cold Open
42Smart Sharks
4ACT 1
43Playability vs. Marketability
5Prologue
44Farewell to the Kings
Show all chaptersShow less
6A Foot in the Door
45Desert Warfare
7Intralink
46Star Power
8What's a Trailer?
47Is the Customer Always Right?
9My First
48The Battle for Opening Weekend
10"Where Are My Balls?"
49The Assignment of a Lifetime
11Main Title Design
50Disaster at the Box Office
12Jack Nicholson
51Action!
13Guardians at the Editing Room Door
52The Old Switcheroo
14The Client
53The Producers From Hell
15ACT 2
54Alfonso Cuaron
16Opportunity Knocks
55Tweens
17Breaking Ankles
56Clint Sweeps the Oscars
18Yee-Haw!
57Tim Burton's Double Feature
19Nobody Knows Anything
58Don't Blow It!
20Flying Elvises
59Intermission: A Word About Money
21Lose the Cigar
60Dancing Penguins
22You Can't Handle the Truth!
61Swords and Sandals
23The Golf Club Room
62The Franchise
24The Winning Streak
63Studio Politics
25Shawshank
64Quitting
26The Independents
65ACT 4
27Before The West Wing
66Now What?
28Selling Shakespeare
67Back to Work
29Sex Sells
68Culture Shock
30Sundance
69Beyonce
31Seinfeld
70The Channing Factor
32Hugh, Elizabeth, Organ Abduction
71A Star Is Born
33Merging
72Expectations
34ACT 3
73You're Fired!
35The Studio
74Entrepreneuring
36The New Kid in Town
75Teaching
37One Creepy Snowman
76Epilogue
381999
77Acknowledgments
39Robert De Niro: Comedian
78End Credits
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