Elements of show card writing
A course of instruction on how to make business-building show cardsBy John H. De Wild
Length1h 13m
About this audiobook
In "Elements of Show Card Writing," John H. De Wild meticulously dissects the craft of effective communication through the art of show card writing. His approach blends practical guidance with a keen awareness of visual rhetoric, making it both an instructional manual and a source of inspiration for artists and advertisers alike. De Wild explores how typography, layout, and color can be orchestrated to capture attention and convey messages persuasively, situating his work within the broader context of graphic design and marketing in the early 20th century. His clear, accessible literary style invites readers to dive into the crucible of creativity behind every successful display. John H. De Wild, a prominent figure in graphic design and an advocate for the power of visual communication, draws from his extensive experience in advertising and marketing to develop this guide. His deep understanding of the nuances in viewer perception undoubtedly shaped his exploration of show card writing. De Wild's insights reflect the zeitgeist of an evolving visual culture, influenced by the burgeoning advertising industry of his time. Readers seeking to enhance their ability to craft compelling and visually striking messages will find "Elements of Show Card Writing" to be an invaluable resource. De Wild'Äôs work is a cornerstone for both beginners and seasoned practitioners aiming to refine their skills and strategies in communicating effectively within a visual medium.
Audiobook details
GenreOther
Length1 hr 13 mins
Narrated byListen with 1,000+ voices
FormateBook with Audio
Publish dateJul 9, 2023
LanguageEnglish
Table of contents
1FOREWORD
15SPEED BALL VARIATIONS
2INTRODUCTION
16“SPECIAL” ALPHABET
3MATERIALS FOR BEGINNERS
17PEN OR BRUSH “ITALIC”
4SUGGESTIONS FOR PRACTICE
18DIRECTIONS FOR “OLD ENGLISH”
5INSTRUCTIONS—LESSON NO. 1 Fundamentals—See Large Chart.
19DESCRIPTIONS OF PRACTICAL CARDS
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6INSTRUCTIONS—LESSON NO. 2 Perfected Speed Ball Alphabet—Layouts—See Chart
20DESCRIPTIONS OF CARDS FOR SUMMER
7INSTRUCTIONS—LESSON NO. 3 Broad Point Pen Single Stroke Roman—See Chart for Practice
21DESCRIPTION OF CARDS ON PAGE 39
8INSTRUCTIONS—LESSON NO. 4 Single Stroke Brush “Roman”—See Next Page
22DESCRIPTION OF “SPRING” CARDS
9INSTRUCTIONS—LESSON NO. 5 The “Egyptian” Brush Alphabet
23DESCRIPTION OF EASTER CARDS
10INSTRUCTIONS—LESSON NO. 6 Embellishing, Decorating, Etc.
24DESCRIPTION OF CARDS FOR SUMMER
11INSTRUCTIONS—LESSON NO. 7 Use of Pantograph, Pictures, Copying Designs, Etc.
25MORE CARDS FOR SUMMER
12INSTRUCTIONS—LESSON NO. 8 Air Brushing, “Spatter” Work, Etc.
26DESCRIPTION OF FALL CARDS
13INSTRUCTIONS—LESSON NO. 9 Finished Work in Air Brushing, Etc.
27DESCRIPTION OF LATE AUTUMN CARDS
14INSTRUCTIONS—LESSON NO. 10 Finished Practical Work—General Review
28DESCRIPTION OF CHRISTMAS CARDS
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